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vision
Image Credit: Dragon Images / Shutterstock.com A company tagline is a short phrase that sums up in a few, concise words a brand’s identity and overall value to its customers. It is difficult to imagine a significant brand not having a memorable and relevant tagline that verbally projects the company’s mission, purpose and culture. Some...
Image credit: Nok Lek / Shutterstock.com Selecting the right marketing agency to connect a business to its market is critical to meeting the goals and objectives of any business. Too often the importance of evaluating and measuring the fitness of an agency to the specific business takes a back seat to the pop and wow...
John Mackey, as co-CEO of Whole Foods, once said of entrepreneurs, “Though they want to make money — start businesses out of passion.” He went on to say: “Physicians make money, but their mission is to heal; teachers make money, but their desire is to educate; and architects make money, but they yearn to build.”...
There are a multitude of skill sets required to successfully achieve a business owner’s vision, each practiced daily and each with its own level of importance.  Perhaps the most important of these skills is hiring, onboarding and motivating the right people who will be instrumental in achieving the vision.  American author and lecturer on the...
The need for effective leadership in business has never been more in demand in the history of commerce. The dynamic conditions that exist in this technology driven, disruptive business environment are dramatic in comparison to times past. With organizations under constant pressure to cut costs, develop new products, become more efficient and improve quality just...
It was a time of great promise and anticipated opportunity emerging from a sustained period of relative world peace and prosperity after the former decade of world division, war and unparalleled human atrocities. With the threat of another decade gravitating towards a return to the mistakes of the past it was a time for new...
As we embrace 2016, I would like to extend my deepest gratitude for the opportunities that have brought us together whether a client, colleague, or friend.  2015 has been a pivotal year for many of our clients who have achieved new milestones and unprecedented growth. Congratulations on a job well done!  I am ever thankful...
  One of the most used and least understood terms in business is strategy. While nearly every organization’s success can be traced to a well-founded and directed plan of action, or strategy, many within today’s company hierarchy would be hard pressed to articulate their company’s strategic plan or their specific role in the process of...
In this series, we explore some less-frequently discussed ideas about running a successful business utilizing the experiences of real CEOs. Skip Prichard is an accomplished CEO, turnaround business leader, and keynote speaker. He is known for his track record of successfully revitalizing companies and dramatically improving results. Most recently, he was President & CEO of...
In this series, we will explore some less-frequently discussed ideas about running a successful business utilizing the experiences of real CEOs.  In this first installment, we find some wisdom from Tony Hsieh, CEO of Zappos. After selling internet advertising startup LinkExchange.com to Microsoft for $265 million in 1999, Tony Hsieh joined Zappos as an investor,...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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