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Value
Junction Creative Launches New Online Experience Ask any successful company the secret to success. Most will speak of the importance of remaining relevant in a competitive environment over time. To achieve viability and longevity requires specific attention to the dynamics of an industry, particularly one with a flawlessly executed successful strategy that blends emotion and...
“Humans have been playing games for thousands of years. Some argue that games predate culture,” said Brandon Marsala, creative director of content and strategy at Mindspace. “Knucklebone dice and painted stones were used by ancient peoples to hone skills, develop critical thinking, or just pass the time. Games are a part of us. Whether it’s...
Unlike the biggest shopping season of the year, the second busiest doesn’t enjoy the same prominence or experience the same anticipation from consumers, unless of course you are a summertime-weary parent. Back to school shopping is the second largest selling opportunity for retailers and it is expected to generate more than $82.8 billion is sales...
John Mackey, as co-CEO of Whole Foods, once said of entrepreneurs, “Though they want to make money — start businesses out of passion.” He went on to say: “Physicians make money, but their mission is to heal; teachers make money, but their desire is to educate; and architects make money, but they yearn to build.”...
For marketers it seemed like a gift from the technology gods. Digital marketing, the limitless opportunity to reach out and connect with infinite numbers of potential customers and grab their undivided attention to your messages where they live, shop, walk, play or relax. Never having to worry about printed media’s shelf life, missed delivered copies...
What does something homemade, dinner, and a greeting card have in common? They’re the top three things Moms want for Mother’s Day. For those who agonize every spring over selecting the perfect gift for their perfect mom, the solution seems rather simple. All we have to do is cook mom her favorite meal and hand-make...
  The ability to reach out and connect to a seemingly infinite number of potential new consumers through a multitude of social media outlets has many businesses focusing attention and media spend on attracting new customers. Today’s digital environment offers significant benefits in time, cost and effectiveness over traditional advertising approaches, providing minute segmentation and...
“The old adage that content is king has gone by the wayside, because everything is content,” said Daniel K. Lobring, vice president of marketing communications at rEvolution. “Competition for mindshare means that brands and others who deploy content marketing have to be smarter.” The days of pulling in consumers with mindless product platitudes may be...
The recent crisis for Facebook in the aftermath of the Cambridge Analytica revelation is reigniting a troubling issue among users and advertisers of a vast array of social media outlets. Already experiencing a decline in trust from consumers, marketers are beginning to hesitate implementing expanded social media campaigns. For Facebook, the current debacle promises to...
Say email marketing or monthly newsletter and some descriptive phases, many not admiring, come to mind. Digital marketing has revolutionized communications both personal and commercial, delivering marketers the ability to directly reach into the lives of millions of potential customers and clients with mind-blowing speed and automated targeted placement. Suddenly broadcasting a message right into...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

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