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Super Bowl Ads
Atlanta Super Bowl
Image credit: Darryl Brooks / Shutterstock.com With all the excitement in Atlanta, Georgia, one would think it was 1996 and the Summer Olympics were fast approaching. Not since then has the big city in the South experienced this frantic level of anticipation and excitement. No Olympics this time, but rather Super Bowl LIII. For more...
It is no secret that professional football is one of America’s favorite pastimes. As the center of attention for millions of fans each football season, the National Football League (NFL) has become an iconic and uber-valuable commercial brand. Despite the negative effects of ongoing player misconduct and this season’s ball-deflation controversy, the NFL will garner nearly...
Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013...
Ask a stranger on the street to name the CEO of a prominent Fortune 100 company. Then ask them who plays quarterback for the New England Patriots on Sundays. The positions are fundamentally similar; both are qualified individuals chosen to lead an organization to success, yet you are likely to receive a puzzled look for...
Social media has arguably been the single largest trend in marketing over the course of the past few years. As more and more businesses shift their strategies and increase marketing spend on these social platforms, it is becoming harder to make a brand message stand out. Social is unique in that marketing to these networks...
Watch a set of advertisements during any major television event, and you are bound to see a spot for a Budweiser, Miller, or Coors product. Domestic macrobrewers have notoriously gigantic budgets for ad campaigns, and in terms of sales of their flagship offerings, the rate of return on investment is excellent. Initially introduced in 2007,...
An unlikely advertiser graced the Super Bowl advertising line-up with a message far different from the usual players. It may not have made the same splash as the Top 5 Picks for the best Super Bowl spots; in fact, it was wasn’t even seen by most viewers. The Kauffman Foundation (Kauffman) has long since been...
The television broadcast of the Super Bowl is a spectacle that drastically outshines all other event programming in the year. For advertisers, the opportunity is unparalleled. Millions upon millions gather together in living rooms and bars not just to watch the game, but also to take in the new and creative commercials that are part...
Super Bowl ads have long since been an attraction for viewers.  Honda decided to share one of its major advertisements to the public early, much to the delight of many fans of a certain 1986 film. The ad, for the automaker’s small SUV, the CR-V, features actor Matthew Broderick as himself, recreating the infamous actions...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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