Tag

strategic
Much has been experienced and touted about how technology has disrupted, in a positive way, the flow of information between marketers and customers. The impact digital media has had on the speed and ease of making connections has revolutionized the entire process of marketing. The “old school” social interactions once thought to be critical to...
The event wasn’t really anything new. Like the occurrence of hurricanes, tornadoes, volcanic eruptions, earthquakes, wild fires and other major natural calamities, data breaches come around from time to time almost as naturally and expected as Mother Nature’s furious punishments.  Differentiated from one another by a numeric sliding scale that measure their severity and the...
In the most recent years, marketers and employers have been attempting a multitude of strategies to figure out who Millennials really are and what their expectations about life, job and product are. For those who are still struggling to understand Millennials, and the most effective means to connect with them, Generation Z has reached the...
The spring buds had barely broken into leaf when United Airlines (UA) set into motion what is becoming a summer of brand destroying idiocies. The airline industry, not always praised for their customer centric approach to operations management, decided moving a few of their employees to another location was more important than several passengers who...
At first consideration it seems to be counter intuitive. Formulating a plan to exit a new start-up business before the start-up of the new business? For the true entrepreneur, the experience of a new start-up is exciting, exhilarating and even intoxicating. For most, it’s what they do, who they are and is much more a...
More than ever before, to be successful in launching or growing a business, success rests on the ability to understand consumer behavior, their needs, wants and beliefs. Customer behavior is changing almost daily as technology, advancing its influence over how consumers make their buying decisions. Fully understanding these shifts in consumer behaviors and beliefs will...
In an attempt to grow her network and surround herself with successful women Justyna Kedra wasn’t interested in doing things the traditional way. Justyna says, “The goal was to connect female entrepreneurs that have successful businesses globally, but are not on the “Top 100 Influential People on Planet Earth” list… yet!” So she founded We...
As we approach the year-end, tradition demands that business leaders begin to focus on the trends in the economy and set-forth economic predictions for the coming year and propose strategies to enable businesses to respond effectively to those proposed challenges. While many of the “the sky is falling” predictions may be overstated, the accepted consensus...
When Starbucks first appeared on the café scene in 1971, it seemed inconceivable that a simple cup of coffee could be morphed into more than just a couple of flavor variations; with or without cream and sugar, and two distinguished choices; regular or decaf. But Starbucks arrival came at a time when a new digital...
It wasn’t all that long ago that financial institutions did little more than produce flashy brochures, provide free keychains, refrigerator magnets and pens to entice customers to trust their money to their mostly local institution.  Large, heavy masonry structures housed even the most outlying branch offices in an attempt to project organization strength, reliability and...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

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