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solutions
Perhaps one of the most used but underutilized terms in business is strategy. Add to the word planning, and the phrase tops the chart of importance in business success. It seems so simple and is unarguably a truly great example of common sense. Knowing where you want to go, mapping out a route and preparing...
“Half the money I spend on advertising is wasted; the only trouble is, I don’t know which half,” said John Wanamaker, the turn of the 20th century American merchant, proponent of advertising and pioneer in marketing. More than a century later his words still ring true in the minds of every marketer who privately wonder...
Sales automation is fast becoming a critical need in today’s hyper-competitive business environment. The process of managing sales efforts has long been fraught with challenges. Identifying premium sales targets, making a meaningful connection with the individuals who yield the most significant buying influence, presenting the pitch and closing the sale has always been a time-consuming...
Much has been experienced and touted about how technology has disrupted, in a positive way, the flow of information between marketers and customers. The impact digital media has had on the speed and ease of making connections has revolutionized the entire process of marketing. The “old school” social interactions once thought to be critical to...
The need for effective leadership in business has never been more in demand in the history of commerce. The dynamic conditions that exist in this technology driven, disruptive business environment are dramatic in comparison to times past. With organizations under constant pressure to cut costs, develop new products, become more efficient and improve quality just...
The Trifecta of sporting events sponsorship only comes along every four years. With the 2018 Winter Olympics barely closed, the craziness of March Madness looms just around the corner as eager, but cautious, mega brands are contemplating an advertising strategy. The stratospheric costs to play the advertising game at this year’s Super Bowl had even...
The event wasn’t really anything new. Like the occurrence of hurricanes, tornadoes, volcanic eruptions, earthquakes, wild fires and other major natural calamities, data breaches come around from time to time almost as naturally and expected as Mother Nature’s furious punishments.  Differentiated from one another by a numeric sliding scale that measure their severity and the...
Junction Creative Solutions (Junction), a hybrid between a traditional consulting firm and a creative agency, is often labeled as just a “creative shop” or a “marketing agency.”  Junction was founded on the premise that there is a fundamental juncture between strategy and the execution whether in operations, sales, marketing, technology.  Assisting clients in meeting growth...
All new businesses share one common element regardless of the type or size of the endeavor; funding. Acquiring the necessary capital to get the shelves stocked, the doors open, and enough sales to get the cash flowing, remains the most difficult aspect of start-ups and the number one reason small businesses and startups fail. Most...
In the most recent years, marketers and employers have been attempting a multitude of strategies to figure out who Millennials really are and what their expectations about life, job and product are. For those who are still struggling to understand Millennials, and the most effective means to connect with them, Generation Z has reached the...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

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