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ROI
Image Credit: Dusit / Shutterstock.com One long established philosophy in business has been, “You can almost never save your way to profitability.” For decades, the edict assured that marketing and advertising efforts were the last disciplines to receive the axe when the time came to make the inevitable cuts to expenses in order to maximize...
Establishing a brand strategy focused on connecting to potential consumers is certainly nothing new. The very basis for the science of marketing is creating and communicating messages that resonate with potential customers in such a way that they are motivated to make a purchasing decision, one that favors your company’s offerings over a competitor. Eons...
Image credit: Rawpixel.com/Shutterstock.com With more than half of the world’s population now using social media platforms to communicate, marketing via these platforms is no longer optional for brands looking to expand their reach. Ninety-five percent of adults between the ages of 18 and 34 years of age are most likely to follow brands via one...
Purchase Decision
Image credit: mtkang / Shutterstock.com In the beginning, that time when the internet was this shiny new thing whose intention was often misunderstood and which was capable of disrupting accepted norms in conducting business and social interactions, website design focused mostly on the technology and all the gee-whiz things a talented techy could command new...
Image credit NicoElNino / Shutterstock.com According to Gartner’s ”CMO Spend Survey 2018-2019,” Chief Marketing Officers(CMOs) are moving to spend more on technology in 2019 than on staffing. Marketing technology (martech) this coming year will experience a seven percent increase over 2018 with staff costs declining from 27 percent to 23 percent. The moveaway from human...
The data generated and collected from smart devices, laptops, wearables and even consumer appliances is mounting. The volume of data collected is outpacing organizations’ ability to timely evaluate, measure and react effectively. Organizations are struggling to gain optimal, efficient results that permit them to take effective advantage of critical opportunities. Fractured data, collected from numerous...
  Artificial intelligence (AI) in some form is growing in popularity.  The concept that machines could learn to think and interact with humans and other machines without ongoing input from human intelligence has been a hotly debated topic for decades. As server capacities, computing speeds and a proliferation of new technologies increased exponentially, the Sci-fi...
Say email marketing or monthly newsletter and some descriptive phases, many not admiring, come to mind. Digital marketing has revolutionized communications both personal and commercial, delivering marketers the ability to directly reach into the lives of millions of potential customers and clients with mind-blowing speed and automated targeted placement. Suddenly broadcasting a message right into...
The concern of marketers about the effectiveness and real value of all the money and energy spent on advertising has been going on for centuries. The earliest of purveyors of commerce wrung their hands over what portion of advertising spend was being unheard. Little in the way of easy and accurate measurement existed and the...
Developing a long-term plan to achieve an objective is not a ground breaking initiative by any stretch of imagination and any first year business student or budding entrepreneur will attest to being indoctrinated with the elevated importance of having a strategy for achieving their goals and objectives before starting out on the journey. After all,...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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