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As we approach the year-end, tradition demands that business leaders begin to focus on the trends in the economy and set-forth economic predictions for the coming year and propose strategies to enable businesses to respond effectively to those proposed challenges. While many of the “the sky is falling” predictions may be overstated, the accepted consensus...
Ask any veteran in business and you’ll hear stories about the ongoing war between the marketing function and the sales department. Many relationships between the sales and the marketing departments often resemble an efficient and effective circular firing squad. As sales slump marketing blames sales for not executing on its plan and sales complains that...
A company’s website is a living, breathing entity on the internet and, in today’s digital marketing world, your audience’s first impression of your business. Protecting a brand image and maintaining access to your company and its services is critical to the success of any business entity. Stale or aging websites often become technically obsolete, are...
“Half the money I spend on advertising is wasted,” Philadelphia department store magnate John Wanamaker was famously quoted as saying. “The trouble is I don’t know which half.” And while the markets, methods, media and advertising choices have changed dramatically amidst the digital technology revolution, most of today’s marketers continue to struggle with measuring the...
Winning an election, any election to public office, requires a candidate to capture at least 51 percent of the market. A bit daunting, to say the least particularly when even the most successful marketer has ever come close to capturing more than 50 percent of their market. With digital technology and social media platforms dominating...
As we embrace 2016, I would like to extend my deepest gratitude for the opportunities that have brought us together whether a client, colleague, or friend.  2015 has been a pivotal year for many of our clients who have achieved new milestones and unprecedented growth. Congratulations on a job well done!  I am ever thankful...
Developing a long-term plan to achieve an objective is not a ground breaking initiative by any stretch of imagination and any first year business student or budding entrepreneur will attest to being indoctrinated with the elevated importance of having a strategy for achieving their goals and objectives before starting out on the journey. After all,...
Ah, the good ole days. Those times past that always seem to illicit recollection of simpler, more carefree memories far removed from the manic, gritty sights and sounds of the present. If only we could escape back to those times where every day seemed easier and better than today. The truth is that the ragged...
Getting that first job after graduation may just be more dependent on personal skills than anything a student ever learned in the classroom. The schooling may be done, but the training and roadwork is just beginning.
  One of the most used and least understood terms in business is strategy. While nearly every organization’s success can be traced to a well-founded and directed plan of action, or strategy, many within today’s company hierarchy would be hard pressed to articulate their company’s strategic plan or their specific role in the process of...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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