Tag

personalization
Storytelling
Image credit: gerasimov_foto_174 / Shutterstock.com “Once upon a time,” who doesn’t remember this opening sentence? It is famously known as a preamble to a story whose purpose is to grab attention, teach an important message, and impart an unforgettable impression on the listener or to compel them to take action. Storytelling is part of all...
Image credit NicoElNino / Shutterstock.com According to Gartner’s ”CMO Spend Survey 2018-2019,” Chief Marketing Officers(CMOs) are moving to spend more on technology in 2019 than on staffing. Marketing technology (martech) this coming year will experience a seven percent increase over 2018 with staff costs declining from 27 percent to 23 percent. The moveaway from human...
  The ability to reach out and connect to a seemingly infinite number of potential new consumers through a multitude of social media outlets has many businesses focusing attention and media spend on attracting new customers. Today’s digital environment offers significant benefits in time, cost and effectiveness over traditional advertising approaches, providing minute segmentation and...
Businesses share core principles of business that are common and integral regardless of product, service and industry. These same principles when adjusted for variation in size, logistics, and offerings become essential to the overall success of a business whether delivering a load of stone or a pair of designer jeans.  Considerations for supply and demand,...
When Marissa Mayer was selected to become the third new CEO at Yahoo in just three years, there was plenty of evidence that she was facing a daunting task to stop the rapid decent of one of America’s most famous companies.  A former engineer with Google, Mayer’s brought well established Silicon Valley credentials with her...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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