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mobile
Summer vacations are winding down as the dawn of each day comes a little later and daylight dims a bit earlier in the sky. And with these absolute certainties comes the time when children and adolescents prepare to make their way back to school. While each locale initiates the migration at different days and weeks,...
Image credit: Satori Studios/Shutterstock.com Flashy introductions touting world shattering, high-tech, gee whiz, holy cow demonstrations of almost magical performance have been the typical approach of Apple when revealing their newest products. The flash of the reveal has consistently been trumped only by loyal consumers’ responses. The recent introduction of Apple’s foray into the financial services...
Image credit: Rawpixel.com/Shutterstock.com With more than half of the world’s population now using social media platforms to communicate, marketing via these platforms is no longer optional for brands looking to expand their reach. Ninety-five percent of adults between the ages of 18 and 34 years of age are most likely to follow brands via one...
Image credit: Rawstock.com/Shutterstock.com Grouping an entire generation of people into a single marketing segment has its pitfalls. Not every member of any group or demographic segment can be expected to see the world from an identical perspective and follow a single behavioral pattern. However, generational differences and behaviors are influenced by disruptive events. The Great Depression and...
Would a winning team come to the plate in the World Series expecting to win without their best equipment? The answer from most sports enthusiasts and players alike would be, “certainly not!” But retailers and sellers across the industry spectrum may be coming to the plate in the biggest game of the year woefully unprepared...
Internet access from mobile devices now represents 63 percent of all traffic in the United States. Mobile now has more total page views than desktop. If your company has not adequately modified your website to function consistently across multiple sized device screens, the time to do so is now.  In 2019, mobile advertising will represent...
Chatbots, a computer program or artificial intelligence which can simulate a convincing conversation with humans, are predicted to be the latest technology to revolutionize many aspects of repetitive commercial and business functions. Typically used in dialog systems for various practical purposes, including customer service or information acquisition, Chatbots are poised to impact the customer service...
For marketers it seemed like a gift from the technology gods. Digital marketing, the limitless opportunity to reach out and connect with infinite numbers of potential customers and grab their undivided attention to your messages where they live, shop, walk, play or relax. Never having to worry about printed media’s shelf life, missed delivered copies...
The knowledge that women wield the most influence over the household spending decisions is nothing new. For decades women have been credited with controlling the purse strings at a greater degree than their male counterparts. But as traditional societal male/female roles continue to evolve, the only difference for marketers is the realization that the numbers...
Say email marketing or monthly newsletter and some descriptive phases, many not admiring, come to mind. Digital marketing has revolutionized communications both personal and commercial, delivering marketers the ability to directly reach into the lives of millions of potential customers and clients with mind-blowing speed and automated targeted placement. Suddenly broadcasting a message right into...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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