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millennials
Image Credit: foxaon1987 / Shutterstock.com The worldwide financial services market is expected to reach $26521.67 billion by 2022 according to the newly completed “Financial Services Global Market Report 2020”. The report was prepared by  The Business Research Company, a market research and intelligence company. Financial services include activities such as lending, investment management, insurance, brokerages,...
Image Credit: Krasovski Dmitri / Shutterstock.com It really shouldn’t be that much of a surprise.  Consumers are well known for liking variety, and choice has become synonymous with every new or reworked product in the marketplace. The demand for more choices and more flavors of just about everything has marketers scrambling to meet the wants,...
There is an old sage that is commonly heard around conference room tables throughout corporate America.  It doesn’t matter the industry or the product, just that the subject endeavor has achieved some level of greatness and a position of respect atop the list of those things recognized as optimally successful. Usually the company’s brand has...
It was a period in history that would produce lasting changes in American society. The beginning and end of the race to the moon, social and political upheaval that would redefine long established cultural norms, a divisive, unpopular war and the coming of a great and historic period of economic revival. Much of what was...
Image Credit: G-Stock Studio / Shutterstock.com Every year at the close of the summer vacation season, millions of students are preparing to head off to a new academic year at colleges all across the country. Whether college bound or back to high school, total combined shopping expenditures for 2019 is expected to top $80.7 billion....
Image credit: Rawstock.com/Shutterstock.com Grouping an entire generation of people into a single marketing segment has its pitfalls. Not every member of any group or demographic segment can be expected to see the world from an identical perspective and follow a single behavioral pattern. However, generational differences and behaviors are influenced by disruptive events. The Great Depression and...
Chatbots, a computer program or artificial intelligence which can simulate a convincing conversation with humans, are predicted to be the latest technology to revolutionize many aspects of repetitive commercial and business functions. Typically used in dialog systems for various practical purposes, including customer service or information acquisition, Chatbots are poised to impact the customer service...
Much has been said about Millennials, their character traits, work ethic, shopping habits, methods of communication and just about any other imaginable fundamental behavior, and not all the comments have been positive or flattering. The millennial generation usually identifies those born between 1981 and 1996. Arriving in the era of massive technological advances, they have...
In the most recent years, marketers and employers have been attempting a multitude of strategies to figure out who Millennials really are and what their expectations about life, job and product are. For those who are still struggling to understand Millennials, and the most effective means to connect with them, Generation Z has reached the...

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Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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