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marketing
Image Credit: lumen-digital / Shutterstock.com Ask any analyst about how industry players are doing during the COVID-19 pandemic, and the answer will most likely have familiar overtones across all of industry. Let’s face it, unless the business name is Walmart, Target, Amazon, or some other deemed essential business, the pandemic and our country’s response to...
Image Credit: matkub2499 / Shutterstock.com It’s one of the most resilient “bird-in-hand/two-in-bush” arguments. What is the most valuable business marketing approach; customer retention or customer acquisition? It seems like it may be a trick question in that most believe that the only obviously correct answer is that both are equally important. There may have been...
Image Credit: Rawpixel.com / Shutterstock.com Purpose-driven marketing campaigns have been in vogue with marketers for years and justly so. Surveys have consistently shown that support for the health of the environment, equal access and equal rights are issues that gain favor from the vast majority of consumers. The next generations, those coming after the Baby...
Image Credit: Konstantin Chagin / Shutterstock.com Website Content Accessibility Guidelines (WCAG) is a set of standards for online and mobile content developed by technology and accessibility experts to fully address consumers with accessibility issues. Repeated court rulings have extended the Americans with Disabilities Act of 1990 (ADA) to not only cover a business’s physical locations...
The newest contender in the social media app scene has been getting significant notice among established players in the field. TikTok is sweeping the internet with its user-made, 15-second short videos, capturing a mostly young audience, the majority of which are between the ages of 13 and 24. With a reported one billion active users...
Image Credit: Sergey Nivens / Shutterstock.com Junction Creative Solutions (Junction) is one of approximately 200 businesses selected to be a part of We Rule’s small business support list. We Rule was founded in 2015 as a support group for mostly women owned businesses and entrepreneurs seeking support and mentoring in order to establish and grow...
Image Credit: Andrey_Popov / Shutterstock.com The process of making wine has been around for more than 7,000 years. While the practice of making wine from grapes hasn’t changed over time, the business of marketing fermented juice has. As smaller American boutique wineries began to get noticed by consumers in the late 1970’s, the wine industry...
Image Credit: Maderla / Shutterstock.com As our economy begins to reopen across the country, businesses are once again entering an unfamiliar marketplace. After adjusting marketing strategies to deal with the unprecedented economic halt, businesses must now shift priorities once more as they navigate a phased reopening of commerce. It’s a good thing that entrepreneurs are...
Image Credit: PopTika / Shutterstock.com The healthcare industry is an integral part of life; a fundamental aspect of supporting the health and well-being of every member of society. Thought by many to be a right, the evolution of once altruistic, non-profit entities, the healthcare industry has evolved into a system of interrelated business models that...
Image Credit: r.classen / Shutterstock.com What do people do for entertainment when they cannot leave home to grab a bite to eat and/or see the latest movie at the local multiplex theater? The sequester of societies around the globe has impacted nearly all industries across all segments of commerce. With professional sports, music and live...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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