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marketing
Summer vacations are winding down as the dawn of each day comes a little later and daylight dims a bit earlier in the sky. And with these absolute certainties comes the time when children and adolescents prepare to make their way back to school. While each locale initiates the migration at different days and weeks,...
Image Credit: Dusit / Shutterstock.com One long established philosophy in business has been, “You can almost never save your way to profitability.” For decades, the edict assured that marketing and advertising efforts were the last disciplines to receive the axe when the time came to make the inevitable cuts to expenses in order to maximize...
Image Credit: G-Stock Studio / Shutterstock.com Every year at the close of the summer vacation season, millions of students are preparing to head off to a new academic year at colleges all across the country. Whether college bound or back to high school, total combined shopping expenditures for 2019 is expected to top $80.7 billion....
The marketers who are old enough to remember the time when one nearly universal marketing taboo was to mix politics or religion with business for fear of insulting some portion of a customer population may be struggling to understand the strategic objectives of some major brands who are flaunting the once well-established and practiced edict....
Junction Creative Launches New Online Experience Ask any successful company the secret to success. Most will speak of the importance of remaining relevant in a competitive environment over time. To achieve viability and longevity requires specific attention to the dynamics of an industry, particularly one with a flawlessly executed successful strategy that blends emotion and...
Image Credit: Aysezgicmeli / Shutterstock.com Circumventing the traditional manufacturer to wholesaler; wholesaler to retailer; retailer to consumer distribution model and going directly to the consumer isn’t new for many brands, particularly for those for which telling the brand story and customer service are key factors in making the sale and building customer retention and loyalty. ...
Image Credit: Rawpixel.com / Shutterstock.com Focus groups, an open discussion involving a specific number of participants, have been utilized for nearly a century to predict the reactions a greater population. First utilized during WWII to measure the effectiveness of the war’s propaganda efforts, focus group surveying techniques have become a staple in the world of...
Image Credit: sdecoret / Shutterstock.com At first it seemed to be an amazing opportunity for small to mid-sized businesses to participate in the game of international commerce, a game that was historically off-limits to businesses that lacked the worldly expertise and operational scope necessary to be capable of playing in the global league. The advent...
Image Credit: garagestock / Shutterstock.com Everybody loves a good story, and that thought is not just a popular line of prose. It’s a truth based in science. A group of Princeton University neuroscientists have found that stories activate sensory centers in our brains. “Communication is a shared activity resulting in a transfer of information across...
Image credit: REDPIXEL.PL/Shutterstock.com By now it has to be obvious to all in the universe the impact that technology can have on the accepted norms of consumer behavior in the marketplace. With the arrival of motorized transportation in past centuries, the established method of delivery of products to consumers evolved from livery; the use of...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

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