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marketing to women
The knowledge that women wield the most influence over the household spending decisions is nothing new. For decades women have been credited with controlling the purse strings at a greater degree than their male counterparts. But as traditional societal male/female roles continue to evolve, the only difference for marketers is the realization that the numbers...
For decades women’s influence on the buying decision is well documented, impeccably understood and unquestionably accepted by businesses who market everything from diet soda to the largest purchase most of us ever make, the house.   According to Marketing to Women: How to Increase Your Share of the World’s Largest Market by Marti Barletta, women are...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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