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marketing strategy
Image Credit: NicoElNino / Shutterstock.com In its earliest origins, sustainable marketing strategies focused almost entirely on environmental issues. Doomsday in tone, content promoted brands’ sensitivity to fuel savings, green issues such as worldwide forest depletion, fossil fuel evils and broader concerns for global warming. The descriptive social content usually resonated from a “the sky is...
Summer vacations are winding down as the dawn of each day comes a little later and daylight dims a bit earlier in the sky. And with these absolute certainties comes the time when children and adolescents prepare to make their way back to school. While each locale initiates the migration at different days and weeks,...
Image Credit: garagestock / Shutterstock.com Everybody loves a good story, and that thought is not just a popular line of prose. It’s a truth based in science. A group of Princeton University neuroscientists have found that stories activate sensory centers in our brains. “Communication is a shared activity resulting in a transfer of information across...
Image credit: VGstockstudio/Shutterstock.com It’s one of those announcements that can easily be missed if you don’t have a better than average understanding of the technical aspects of how your website works. In the dynamic world of digital marketing, rapid changes to how customers receive and respond to marketers’ messages come and go on a seemingly...
Image credit: Zilkovec/Shutterstock.com We’re all accustomed to playing a game by a set of rules designed to establish an order of fairness. Each player follows a common set of regulations to ensure inclusion of all who share the field of participation. Being a champion in any community endeavor mandates that the actions taken to achieve...
Image credit: REDPIXEL.PL/Shutterstock.com By now it has to be obvious to all in the universe the impact that technology can have on the accepted norms of consumer behavior in the marketplace. With the arrival of motorized transportation in past centuries, the established method of delivery of products to consumers evolved from livery; the use of...
Image credit: Syda Productions/Shutterstock   Location-based marketing provides advertisers the ability to connect with consumers through their mobile devices based on location. While the technology and the marketing practice is not new, the practice of location-based marketing has, until now, been tempered by concerns over personal data collection and sharing. Consumers who receive ad messages...
Image credit: Satori Studios/Shutterstock.com Flashy introductions touting world shattering, high-tech, gee whiz, holy cow demonstrations of almost magical performance have been the typical approach of Apple when revealing their newest products. The flash of the reveal has consistently been trumped only by loyal consumers’ responses. The recent introduction of Apple’s foray into the financial services...
Rawpixel.com/Shutterstock.com Once the relatively sole purview of magazines, cable TV and book of the month clubs, subscription business models are now popping up all over. Software, once purchased and installed on one computer at a time and repurchased when a new version became available, is quickly being replaced by monthly subscriptions. Ownership of the product...
Image credit: Rawpixel.com/Shutterstock.com With more than half of the world’s population now using social media platforms to communicate, marketing via these platforms is no longer optional for brands looking to expand their reach. Ninety-five percent of adults between the ages of 18 and 34 years of age are most likely to follow brands via one...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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