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marketing strategy
Image Credit: Andrea Danti / Shutterstock.com Planning a proper SaaS marketing strategy is very important for a business that isn’t selling a physical product. A SaaS business needs to be consistently generating quality leads, capturing contact information, engaging the audience with authentic content, and encouraging them to take action. In the crowded SaaS arena, standing...
Image Credit: Immersion Imagery / Shutterstock.com Recessions are a part of the normal business cycle. The up and down reactions to changes in the performance of commercial markets are generally supported by consumer attitudes and emotions. While many professional economic prognosticators are willing to bring out expert crystal balls to espouse opinions on when a...
Image Credit: Alexander Supertramp / Shutterstock.com Making customers a priority by providing quality service, products, and a desirable shopping experience is a marketing strategy that will survive even the most dynamic and disrupted environment. It will lead to customer retention, particularly in a trembling economy where consumers can be expected to be more deliberate in...
Image Credit: marekuliasz / Shutterstock.com Digital technology has drastically changed the way businesses operate today, and the impact of digital marketing is ever-increasing. As competition increases and digital channels become ever more crowded, just being on the internet with a website isn’t enough to get noticed, drive discovery, connect with loyal followers, and build a...
Image Credit: matkub2499 / Shutterstock.com It’s one of the most resilient “bird-in-hand/two-in-bush” arguments. What is the most valuable business marketing approach; customer retention or customer acquisition? It seems like it may be a trick question in that most believe that the only obviously correct answer is that both are equally important. There may have been...
Image Credit: Andrey_Popov / Shutterstock.com The process of making wine has been around for more than 7,000 years. While the practice of making wine from grapes hasn’t changed over time, the business of marketing fermented juice has. As smaller American boutique wineries began to get noticed by consumers in the late 1970’s, the wine industry...
Image Credit: Maderla / Shutterstock.com As our economy begins to reopen across the country, businesses are once again entering an unfamiliar marketplace. After adjusting marketing strategies to deal with the unprecedented economic halt, businesses must now shift priorities once more as they navigate a phased reopening of commerce. It’s a good thing that entrepreneurs are...
Image Credit: ESB Professional / Shutterstock.com In this new era of communication technologies, people are adapting and changing methods of connecting with the world. The digital age has disrupted the way we relate to families, interact with friends and make connections with brands. Content marketing is revolutionizing the way brands are connecting with customers through...
Image Credit: PopTika / Shutterstock.com The healthcare industry is an integral part of life; a fundamental aspect of supporting the health and well-being of every member of society. Thought by many to be a right, the evolution of once altruistic, non-profit entities, the healthcare industry has evolved into a system of interrelated business models that...
Image Credit: Jacob Lund / Shutterstock.com The imposition of COVID-19 on the world’s population is having devastating effects on the health and well being of populations in more than 182 countries. With global economies placed in quarantine, the impact of the virus is being felt by everyone, not only those who have suffered the physical...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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