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Image Credit: Poring Studio / Shutterstock.com What follows Christmas, Thanksgiving and Easter? If we’re talking about the popularity of holidays the answer is Halloween. Surprised? For generations the last day in October has been a time when children dressed up in their favorite costumes and went door to door collecting candy. It is the most...
Image Credit: Monkey Business images / Shutterstock.com Since the very first YouTube video was uploaded in 2005, the digital video medium has revolutionized communications and spawned a new frontier for marketers to make important and focused connections with consumers. Today, nearly 300 hours of video is posted on YouTube every minute. Nearly 5 billion videos...
Connected packaging is nothing new. For decades manufacturers have packaged their various products with identifier markings on each container label to interact with scanners and readers. Bar codes have had a significant impact on manufacturing and distribution processes, generating handling efficiencies and product tracking from creation to the sale to the end user. Bar coding...
Image credit: Kaspars Grinvalds / Shutterstock.com Influencer marketing, the technological equivalent to traditional word of mouth advertising, involves promoting products and services by celebrities and individuals who have influence over consumers’ purchase decisions. This influence typically comes from the actors’ expertise, popularity, or reputation. Consumers respond because they feel an affinity to the influencer and find them...
In 2013 mobility, big data and the cloud environment emerged as three of the top technology trends, disrupting many well-established norms long observed by technology businesses, marketers and IT professionals.  Consumers who were once tied to a stationary world of computing and collectively leashed by techies, marketers and system applications began to find the established...
Few of us look favorably on having the dubious honor of having our errors called out and scrutinized for the whole of the world to see and debate.  It is not hard to imagine that those who are charged with insuring quality control at Nike wish that they could find a nice, quiet, out- of-...
It can be said that perception is the most persistent and deceitful form of truth, often grounded in myth and mischaracterization, and sometimes founded on generational prejudice.  In an attempt to allocate marketing spend efficiently and effectively, marketers must make assumptions about the method and methodology of reaching significant and specific market segments.  The accepted...
Father’s Day, seemingly a hidden holiday for many retailers and consumers, is a marketing opportunity that represented $12.7 billion in 2012.  Because 80% of Father’s Day shoppers wait until the week before the big day to make a purchase, marketers have an opportunity to better optimize search ads and Search Engine Marketing (SEM) strategies to...
As more and more people discover the convenience of mobile technology, it is critical that marketers form a clear digital strategy to take advantage of the explosion in mobile applications.  With mobile subscriptions set to surpass the world population by the end of this year, the opportunity to reach out to potential customers through some...
The Journal of Financial Advertising and Marketing (JFAM) hosted back to back events in its JFAM:Live! series of financial marketer’s conferences in New York City, attracting leaders from the world’s largest financial brands to engage in sharing ideas and insights about their marketing efforts in 2013. Bill Wreaks, CEO of The Gramercy Institute, publishers of...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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