Tag

market segmentation
The knowledge that women wield the most influence over the household spending decisions is nothing new. For decades women have been credited with controlling the purse strings at a greater degree than their male counterparts. But as traditional societal male/female roles continue to evolve, the only difference for marketers is the realization that the numbers...
Marketers from the “golden age” of advertising have had their legend inflated to great heights by television’s Mad Men. But no matter how cool they were (or at least seem to us today), those executives would be green with envy at our ability to collect, measure, and react to data in the 21st century. Of...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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