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KFC
Image Credit: Dragon Images / Shutterstock.com A company tagline is a short phrase that sums up in a few, concise words a brand’s identity and overall value to its customers. It is difficult to imagine a significant brand not having a memorable and relevant tagline that verbally projects the company’s mission, purpose and culture. Some...
If you know someone who chooses to be a vegetarian or a vegan, you know someone who wouldn’t be caught dead (no pun intended) in a fast-food restaurant specializing in serving former members of the animal kingdom. It’s not that being vegetarian or vegan is bad somehow or restaurants are acting in some disparaging tactics...
Recently Yum! Brands Inc. (YUM), owner of the KFC, Taco Bell and Pizza Hut dining chains, posted first-quarter profits that topped analysts’ estimates as new menu items helped Taco Bell’s domestic sales.  Net income fell 26 percent to $337 million, or 72 cents a share, from $458 million, or 96 cents, a year earlier.  While...

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Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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