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insight
These days, lasting for more than 2 years constitutes an impressive lifespan for a pop culture phenomenon. November of 2012 marked the 50th Anniversary of cinema’s most enduring franchise and what has now become touchstone for multiple generations. Coinciding with this anniversary, Skyfall, the 23rd film in the series following British Secret Service agent James...
As Halloween descends upon us, images of copious amounts of candy corn and miniature chocolates, vampires and werewolves, and children roaming moonlit streets on a brisk autumn evening are conjured. The latest scary movie (this season, it’s the fourth installment of the Paranormal Activity franchise) hits the theaters, and in 2012, some real life drama...
As Facebook reports its user base has reached 901 million users and acquires Instagram for a staggering $1 billion, industry analysts continue to debate the existence of what is being deemed the “social media bubble.” Some argue that social media is a sign of a burgeoning online community that fuels the economy. Skeptics speculate that...
As an entrepreneur, stress levels are typically high.  On any given day, it could be launching a new website, product, or marketing campaign; dealing with customers, reconciling financials, or hiring new employees.  Working around the clock becomes the norm to the chagrin of friends and family who are competing for a portion of that time. ...
Any entrepreneur will agree that passion is an essential ingredient for success. Winemakers are particularly passionate about the art of making wine.  The process of marketing and selling the product can be just as laborious. Fortunately for vintners, the 21st century has given them powerful tools to reach customers effectively. Technology coupled with the Internet...
The 21st century has brought the world to the fingertips of consumers. Blazing internet speeds, ultra-capable and portable computers and devices, and an increasingly demanding population has ushered in an era of amenities unlike any the developed world has ever experienced. Today’s end users live in a culture of convenience, and they insist upon products...
Companies have shifted focus from growth to sustainability as the economy rebounds and recovers.  As seen with the financial giants, even the largest and most powerful companies are searching for strategies to maximize spend across all business units, especially marketing/advertising. Fortune 500 companies depend on marketing dollars to raise awareness, capture market share, and meet...
**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. “What do you predict will be the next big trend in digital marketing or with the Internet?” I naively asked a colleague 5 years ago. “One day, the experience between the Internet and the User will become truly...
It is not unusual to hear about a social experiment as it rapidly becomes a popular trend, fueled by advancements in technology and distributed widely through social media. Panera Bread Company has followed suit by launching the Pay-what-you-can cafe.  The company converted a handful of locations into non-profit restaurants that encourage donations in lieu of...
Junction Creative Solutions (Junction), an Atlanta-based strategy firm, add another member to its expanding team.  Joshua M. Ardizzoni joins the Junction team as Marketing Coordinator responsible for driving brand awareness and visibility in the marketplace. “Junction advises clients on the importance of being consistent in marketing efforts and I’m excited that our firm can actually...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

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