Tag

influencers
Image credit: Andrey_Popov/Shutterstock.com Launched in 2010, Instagram allows users to upload and manipulate photos and videos and share them with other pre-approved users. Immediately popular, Instagram has grown to include one billion registered users in 2019. Acquired by Facebook in 2012, Instagram has a history of continuous improvement that has led it to create influencer...
Image credit: Kaspars Grinvalds / Shutterstock.com Influencer marketing, the technological equivalent to traditional word of mouth advertising, involves promoting products and services by celebrities and individuals who have influence over consumers’ purchase decisions. This influence typically comes from the actors’ expertise, popularity, or reputation. Consumers respond because they feel an affinity to the influencer and find them...
Image credit: paulaphoto / Shutterstock.com According to Am Golhar, founder of Abstract PR, there are an estimated 1.5 million influencers in the digital communication world, and approximately 71% of Generation Z’s digital users have a close relationship with at least one influencer. With Instagram leading the influencer journey, many marketers are lamenting the importance of increasing marketing...
In the days before digital technology and the myriad of social media outlets, one of marketers’ most effective pathways to brand recognition and acceptance was through word of mouth advertising. Consumers have always sought the opinions and advice of those within a social community before deciding to spend money on a product or service that...
More than just resonating through pop culture and slowly destroying productivity, social media has undoubtedly altered the way we communicate and the way we react. Businesses have recently felt the pressure to change strategies to brand themselves effectively in the paradigm that social media has established. Creating the right kind of message is an integral...
The excitement of logging on to Facebook to find new notifications has been marred recently with the rise in popularity of BranchOut the “#1 professional network on Facebook.” The company’s founders believe that the vast size of the social network’s userbase, including a large percentage of members under the age of 40, primes their application...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

Recent Works