Tag

influence
In the days before digital technology and the myriad of social media outlets, one of marketers’ most effective pathways to brand recognition and acceptance was through word of mouth advertising. Consumers have always sought the opinions and advice of those within a social community before deciding to spend money on a product or service that...
With charitable giving expected to grow by 3.8 percent, 2018 should be a promising year for the nonprofit sector. Marketing and fundraising are critical for organizations hoping to take advantage of this potential growth by leveraging technology to reach goals. Just as important are solutions and technology that connect all constituents (donors, volunteers, and advocates)...
“Half the money I spend on advertising is wasted; the only trouble is, I don’t know which half,” said John Wanamaker, the turn of the 20th century American merchant, proponent of advertising and pioneer in marketing. More than a century later his words still ring true in the minds of every marketer who privately wonder...
Sales automation is fast becoming a critical need in today’s hyper-competitive business environment. The process of managing sales efforts has long been fraught with challenges. Identifying premium sales targets, making a meaningful connection with the individuals who yield the most significant buying influence, presenting the pitch and closing the sale has always been a time-consuming...
Much has been experienced and touted about how technology has disrupted, in a positive way, the flow of information between marketers and customers. The impact digital media has had on the speed and ease of making connections has revolutionized the entire process of marketing. The “old school” social interactions once thought to be critical to...
The need for effective leadership in business has never been more in demand in the history of commerce. The dynamic conditions that exist in this technology driven, disruptive business environment are dramatic in comparison to times past. With organizations under constant pressure to cut costs, develop new products, become more efficient and improve quality just...
For nearly 25 years, buying and selling over the internet has revolutionized the retail industry. Ecommerce, in the early years, was largely limited to B2B transactions but has grown to threaten traditional brick and mortar retailing all across the industry spectrum. Today, almost everyone in the United States has made a purchase on the internet...
The Trifecta of sporting events sponsorship only comes along every four years. With the 2018 Winter Olympics barely closed, the craziness of March Madness looms just around the corner as eager, but cautious, mega brands are contemplating an advertising strategy. The stratospheric costs to play the advertising game at this year’s Super Bowl had even...
At the beginning of each year something unique occurs in the advertising world. In an era where viewers use the latest technology to block and avoid most commercials, even the most avoidant advertisement public turns in anticipation to the Super Bowl, not just for the football but for the game’s commercials. While the action on...
With the price of a 30-second Super Bowl advertisement consistently on the rise, advertising for the Super Bowl has never been an easy decision for marketers. The decision has been complicated in recent years by the political and social protests that appear to have the NFL viewer interests showing a downward trend. Add the serious...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

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