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hybrid agency
October 6, 2010– ATLANTA, GA:  Junction Creative Solutions (Junction), an Atlanta-based strategy firm, continues to focus on improving processes and operational competence by hiring top notch talent.  Junction welcomes Marci Cropp as Senior Project Manager to the team.  She brings more than 15 years of experience and a proven track record of effectively using managerial,...
September 28, 2010– ATLANTA, GA:  Junction Creative Solutions (Junction), an Atlanta-based strategy firm, is not only growing its client portfolio but its knowledge base.  Junction welcomes Thomas Tsai (Tom) as a Senior Information Architect to the team. “We are really excited to have Tom join our intelligent team of strategists. Tom’s unique expertise with user experience, interface...
We see the statistics. We hear the industry buzz. Yet, many of us fail to harness the power of social media to be contextual and relevant to target consumers. What are you waiting for? Build your own country.
http://www.youtube.com/watch?v=ql-N3F1FhW4&feature=player_embedded
Gary Vaynerchuk, author of Crush It and entrepreneur, offers this advice on how to establish your brand: “During this personal brand gold rush, anyone has the ability to make a name for themselves if they are true to their DNA and willing to work their face off.” When building a brand, whether your personal brand...
As companies explore marketing solutions designed to create awareness, build influence, and ultimately generate revenue, it’s incredibly challenging to create a truly “comprehensive” marketing strategy.   What does “comprehensive” mean? It’s more than just one solution, one tactic, and one person’s idea.  It’s about many solutions such as: Twitter, a blog, a press room, LinkedIn, affiliate...
A lean start-up, coined by Eric Ries, is the application of lean thinking to the process of innovation in start-up companies.  The practice is to identify ideas early and cheaply with the ability to acquire customer feedback frequently and early in the process. Companies are able to test the viability before spending time and resources perfectly a...
Twitter, despite it’s popularity, can be overwhelming to small business owners unfamiliar with the benefits of social media. Small businesses by nature focus on word-of-mouth marketing to attract new clients as 50% of new customers for small business come through referrals.  The breadth of the network is usually based on geographic location.  No matter how...
As executive leadership and senior team members put together new strategies as it relates to operations, sales, or strategy, creating buy-in with your employees is critical.  Often times, leadership rolls-out a new strategy without involving the employees that will be executed it. A few ways to engage team members: Create an internal committee including representatives from...
Chris Brogan talks about unique perspective on how to make money with your blog.  Loosely translated from a recent interview, he advises never to ask your community for money, but rather ask the larger corporations for money. By not asking your community directly for money, they in turn will seek you out.  He notes that...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

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