Tag

evaluation
In celebration of registering its billionth user, Facebook decided to create and release its first ever television advertisement. Titled “The Things that Connect Us,” the 90 second spot by Weiden+Kennedy features some nice cinematography, but raises a number of questions about the motives, expectations, and intentions of the social media giant. What is the goal...
Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time...

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Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

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