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direct to consumer
Image Credit: Natee Meepian / Shutterstock.com With the advent of eCommerce and the online powerhouse Amazon’s explosion into online retail, the retail landscape has experienced a protracted and unprecedented period of disruption. The pace of change in the industry has resulted in many iconic, institutionalized brands going out of existence. Sears Roebuck, once thought to...
Image Credit: Monkey Business images / Shutterstock.com Since the very first YouTube video was uploaded in 2005, the digital video medium has revolutionized communications and spawned a new frontier for marketers to make important and focused connections with consumers. Today, nearly 300 hours of video is posted on YouTube every minute. Nearly 5 billion videos...
Image Credit: Aysezgicmeli / Shutterstock.com Circumventing the traditional manufacturer to wholesaler; wholesaler to retailer; retailer to consumer distribution model and going directly to the consumer isn’t new for many brands, particularly for those for which telling the brand story and customer service are key factors in making the sale and building customer retention and loyalty. ...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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