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Image Credit: garagestock / Shutterstock.com Everybody loves a good story, and that thought is not just a popular line of prose. It’s a truth based in science. A group of Princeton University neuroscientists have found that stories activate sensory centers in our brains. “Communication is a shared activity resulting in a transfer of information across...
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Image Credit: Phonlamai Photo / Shutterstock.com It wasn’t that long ago that developers of robotic machine tools that replicated many traditional human actions downplayed the idea that machine intelligence would one day take over more than a few menial and repetitious functions in the workplace. There would always be the need for human intelligence interaction […]
Now a wise shopkeeper himself, the gentleman remembers the early days helping around his own parents’ store. From the moment they found him mature enough to handle a position on the sales floor and just tall enough to reach the keys to the cash register, his father instilled and re-inforced in him a few basic...
The year 2014 is lining up to be the year of explosive growth in mobile technology, with hundreds of new products designed to attract an enlarged audience of eager users of anything that can be pocketed or worn out the door he go.  If there were ever any doubts, a visit to the recent International...
Junction Creative Solutions (Junction) client ChromaPress is launching its new website.  The New York City based provider of high quality custom color transfers for designers, architects, students and model makers unveils an ecommerce website designed to simplify and streamline the ordering process for its customers. ChromaPress has a full line of dry transferable products that...
Brands are not merely a symbol or graphic design attached to a product but rather a creative endeavor that seeks to attach a company’s signature, to communicate how a company treats customers, the quality of its products and differentiates its offerings from a competitor’s.  Consistently applying this creative process across business units and products is...
What comes first, the chicken or the egg?  This well-worn conundrum has long prompted thoughtful contemplation and lively debate and not only about the subjects of creation and evolution.  In reality, the question is used much more as a metaphor for establishing the linier heritage for just about everything.  In a marketing sense one could...
Interacting socially with potential customers has long been an important element in a successful selling strategy, particularly when selling business to business (B2B).  Building personal relationships, within market or industry segments, has proven to be paramount to forming long term relationships with customers and often was the aspect of selling where a salesperson best demonstrated...
It’s no secret: Americans love football. The Sunday tradition of gathering with friends and watching our favorite teams beat up on each other is an experience that resonates with millions. We have already discussed the status of the National Football League as an elite brand ‘juggernaut’, but looking at the number of digits on its...
A little over 2 months into the a lockout between the National Hockey League and its players, the results of a public opinion poll were published in an editorial in Canada’s The Globe and Mail suggesting that the league’s brand had suffered damage equivalent to or even worse than British Petroleum (BP) following the 2010...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

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