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The marketers who are old enough to remember the time when one nearly universal marketing taboo was to mix politics or religion with business for fear of insulting some portion of a customer population may be struggling to understand the strategic objectives of some major brands who are flaunting the once well-established and practiced edict....
The dream of business ownership captures the imagination of aspiring entrepreneurs of every generation, who envision a journey of self-reliance, independence, personal fulfillment and a future limited only by ones will and effort. While most embark on the mission with great anticipation of success, most also underestimate the required measure of challenge, finance and individual...
With the current feverous bidding process that surrounds the selection of each new host of the next Olympic Games, it is difficult to remember that there was a time, not long ago, that few if any of the world’s cities desired to be selected as host of the 3000 year old, international sports spectacle. The...
If you are a leading hi-tech audio video manufacturer wanting to demonstrate the superiority of your latest products video and audio capabilities, the process can be real challenging.  The problem becomes apparent when attempting to demonstrate that super video format or surround quality when the new technology must be demonstrated to consumers on a competitor’s...
Luxury brands, those goods and services that are not considered essential and are associated with affluence, have been present in various forms since the beginning of commercial civilization.  “Luxury goods” status is generally attained due to a products design, quality, durability or performance that is remarkably superior to the comparable substitutes and is represented in...
In an effort to be more competitive in the face of increased competition, mainly from their “dollar store” competitors, Wal-Mart has been minding its costs as U.S. sales growth slows.  U.S. locations declined for nine straight quarters before snapping the streak with a 1.3 percent gain for the quarter ending last October.  It is understandable...
After a few short months of anticipation since its initial announcement, the live rollout of Facebook’s new Graph Search is now just on the horizon. Billed as the latest in a long line of ‘next big things’ that rarely make too big a splash, Graph Search is actually generating quite a bit of actual buzz....
In this series, we explore some less-frequently discussed ideas about running a successful business utilizing the experiences of real CEOs. Skip Prichard is an accomplished CEO, turnaround business leader, and keynote speaker. He is known for his track record of successfully revitalizing companies and dramatically improving results. Most recently, he was President & CEO of...
Amidst a marketplace with ever-intensifying competition, the importance of brand recognition has become paramount. Rapidly changing technology and increased consumer awareness due to widespread dissemination of information about a company’s offerings mean that products and services are becoming less distinguishable. As always, a strong brand identity can be a key to differentiation. However, in the...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

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