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Chatbots, a computer program or artificial intelligence which can simulate a convincing conversation with humans, are predicted to be the latest technology to revolutionize many aspects of repetitive commercial and business functions. Typically used in dialog systems for various practical purposes, including customer service or information acquisition, Chatbots are poised to impact the customer service...
  The ability to reach out and connect to a seemingly infinite number of potential new consumers through a multitude of social media outlets has many businesses focusing attention and media spend on attracting new customers. Today’s digital environment offers significant benefits in time, cost and effectiveness over traditional advertising approaches, providing minute segmentation and...
  Artificial intelligence (AI) in some form is growing in popularity.  The concept that machines could learn to think and interact with humans and other machines without ongoing input from human intelligence has been a hotly debated topic for decades. As server capacities, computing speeds and a proliferation of new technologies increased exponentially, the Sci-fi...
“Half the money I spend on advertising is wasted; the only trouble is, I don’t know which half,” said John Wanamaker, the turn of the 20th century American merchant, proponent of advertising and pioneer in marketing. More than a century later his words still ring true in the minds of every marketer who privately wonder...
Much has been experienced and touted about how technology has disrupted, in a positive way, the flow of information between marketers and customers. The impact digital media has had on the speed and ease of making connections has revolutionized the entire process of marketing. The “old school” social interactions once thought to be critical to...
In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying...
Sunday night marked the biggest night in Hollywood, as first time host Seth MacFarlane sang and danced his way through an Academy Awards show that both entertained and put the soaring achievements of the film industry in 2012 on display. In recent years, the show received criticism, experiencing a decline from its former glory and...
A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally...
(Read previous entries about Days 1 and 2: Day 1, Day 2 ) The final day of Necker Cup was an explosion. After the tennis matches were complete and the Necker Cup was awarded, the tennis players and business leaders shared an unforgettable evening of charity and celebration. During the live auction at dinner, the...
(Read about Day 1’s events here.) As we waited for the iSpeed to arrive on day 2, a group of us recapped the previous day’s events, commenting on the how incredible we found the island, the people, and the experience.  Ahead of us was an exciting day of match play followed by a Virgin Unite Leadership Retreat...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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