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September 28, 2010– ATLANTA, GA:  Junction Creative Solutions (Junction), an Atlanta-based strategy firm, is not only growing its client portfolio but its knowledge base.  Junction welcomes Thomas Tsai (Tom) as a Senior Information Architect to the team. “We are really excited to have Tom join our intelligent team of strategists. Tom’s unique expertise with user experience, interface...
We see the statistics. We hear the industry buzz. Yet, many of us fail to harness the power of social media to be contextual and relevant to target consumers. What are you waiting for? Build your own country.
http://www.youtube.com/watch?v=ql-N3F1FhW4&feature=player_embedded
Gary Vaynerchuk, author of Crush It and entrepreneur, offers this advice on how to establish your brand: “During this personal brand gold rush, anyone has the ability to make a name for themselves if they are true to their DNA and willing to work their face off.” When building a brand, whether your personal brand...
As companies explore marketing solutions designed to create awareness, build influence, and ultimately generate revenue, it’s incredibly challenging to create a truly “comprehensive” marketing strategy.   What does “comprehensive” mean? It’s more than just one solution, one tactic, and one person’s idea.  It’s about many solutions such as: Twitter, a blog, a press room, LinkedIn, affiliate...
A lean start-up, coined by Eric Ries, is the application of lean thinking to the process of innovation in start-up companies.  The practice is to identify ideas early and cheaply with the ability to acquire customer feedback frequently and early in the process. Companies are able to test the viability before spending time and resources perfectly a...
Twitter, despite it’s popularity, can be overwhelming to small business owners unfamiliar with the benefits of social media. Small businesses by nature focus on word-of-mouth marketing to attract new clients as 50% of new customers for small business come through referrals.  The breadth of the network is usually based on geographic location.  No matter how...
As executive leadership and senior team members put together new strategies as it relates to operations, sales, or strategy, creating buy-in with your employees is critical.  Often times, leadership rolls-out a new strategy without involving the employees that will be executed it. A few ways to engage team members: Create an internal committee including representatives from...
Chris Brogan talks about unique perspective on how to make money with your blog.  Loosely translated from a recent interview, he advises never to ask your community for money, but rather ask the larger corporations for money. By not asking your community directly for money, they in turn will seek you out.  He notes that...
Well, Dennis Crowley, CEO of Foursquare (a mobile check-in service), is on the venture circuit traveling to the Silicon Valley and Boston. Foursquare is poised to reach more than 1 milllion users faster than Twitter. With the recent news of tool designed to provide real-time data to businesses, Mark Zuckerberg beware. What does this mean? It could...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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