Tag

brand
Once the sole purview of movie stars, sports heroes and celebrities, product endorsements and sponsorships are quickly becoming an endeavor for many entrepreneurially spirited individuals from across the spectrum of society.  While different than traditional product endorsements, today’s virtual based market influencers are breaking new ground in the numbers of attracters. “Now is the first...
“The old adage that content is king has gone by the wayside, because everything is content,” said Daniel K. Lobring, vice president of marketing communications at rEvolution. “Competition for mindshare means that brands and others who deploy content marketing have to be smarter.” The days of pulling in consumers with mindless product platitudes may be...
The recent crisis for Facebook in the aftermath of the Cambridge Analytica revelation is reigniting a troubling issue among users and advertisers of a vast array of social media outlets. Already experiencing a decline in trust from consumers, marketers are beginning to hesitate implementing expanded social media campaigns. For Facebook, the current debacle promises to...
Say email marketing or monthly newsletter and some descriptive phases, many not admiring, come to mind. Digital marketing has revolutionized communications both personal and commercial, delivering marketers the ability to directly reach into the lives of millions of potential customers and clients with mind-blowing speed and automated targeted placement. Suddenly broadcasting a message right into...
With the introduction of a multitude of auto purchase apps and creative alternative marketing channels, traditional auto seller marketing strategies and tactics are quickly being impacted as fees continue to rise and margins decrease.  The art and science of managing used car inventory off the lot is seemingly more complex.  The automotive industry is set...
At the beginning of each year something unique occurs in the advertising world. In an era where viewers use the latest technology to block and avoid most commercials, even the most avoidant advertisement public turns in anticipation to the Super Bowl, not just for the football but for the game’s commercials. While the action on...
With the price of a 30-second Super Bowl advertisement consistently on the rise, advertising for the Super Bowl has never been an easy decision for marketers. The decision has been complicated in recent years by the political and social protests that appear to have the NFL viewer interests showing a downward trend. Add the serious...
Any fan of high school, college or professional football is well-aware of the concern many players, coaches and owners have about the rate of head and brain injuries suffered by players across all levels of the sport. Head injuries and concussions caused by contact sports are a growing epidemic, particularly among young athletes. If left...
The Gartner Market Guide for Telecom Expense Management (TEM) Services in May 2017 reported a 45% increase in end-user enterprise enquiries concerning TEM since 2016. With IT costs rising, organizations need to more closely monitor and control the cost of technology. The report stated, “The continued growth and evolution of enterprise telecom services prompts many...
2017 promises to be a time of real economic growth and expansion, yet riddled with a dynamically changing political environment. All of this during a time where technology is expected to advance five times as fast as it has in the last 2 decades.  All of this requires that businesses remain agile and open to...
1 2 3 4 5 9

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

Recent Works