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brand
As we begin a new decade, it is a good time to not only reflect upon the past but a time to look forward and review the aspects of your business that have contributed to the company’s success to date. Not all things are forever; in fact very few things once created are immune to...
If you know someone who chooses to be a vegetarian or a vegan, you know someone who wouldn’t be caught dead (no pun intended) in a fast-food restaurant specializing in serving former members of the animal kingdom. It’s not that being vegetarian or vegan is bad somehow or restaurants are acting in some disparaging tactics...
There is an old sage that is commonly heard around conference room tables throughout corporate America.  It doesn’t matter the industry or the product, just that the subject endeavor has achieved some level of greatness and a position of respect atop the list of those things recognized as optimally successful. Usually the company’s brand has...
Image Credit: Poring Studio / Shutterstock.com What follows Christmas, Thanksgiving and Easter? If we’re talking about the popularity of holidays the answer is Halloween. Surprised? For generations the last day in October has been a time when children dressed up in their favorite costumes and went door to door collecting candy. It is the most...
Image Credit: Blue Planet Studio / Shutterstock.com The digital technology revolution of the past decade has produced significant disruption of established methods of just about everything business. The dynamics of consumer/marketer relationships have discarded traditional approaches of once basic marketing think. In the pre-ecommerce era, brands were built through creative advertising campaigns that presupposed the...
Image Credit: NicoElNino / Shutterstock.com In its earliest origins, sustainable marketing strategies focused almost entirely on environmental issues. Doomsday in tone, content promoted brands’ sensitivity to fuel savings, green issues such as worldwide forest depletion, fossil fuel evils and broader concerns for global warming. The descriptive social content usually resonated from a “the sky is...
Connected packaging is nothing new. For decades manufacturers have packaged their various products with identifier markings on each container label to interact with scanners and readers. Bar codes have had a significant impact on manufacturing and distribution processes, generating handling efficiencies and product tracking from creation to the sale to the end user. Bar coding...
It was a period in history that would produce lasting changes in American society. The beginning and end of the race to the moon, social and political upheaval that would redefine long established cultural norms, a divisive, unpopular war and the coming of a great and historic period of economic revival. Much of what was...
For more than two decades it has been a term synonymous with meetings, lectures, speeches and presentations. PowerPoint, a Microsoft Office software program, is utilized to back-up, enhance or compliment oral presentations in groups settings. There are more than 500 million PowerPoint users using the software program to create 30 million presentations every day, and...
Image Credit: Rido / Shutterstock.com It’s a common scenario: imaginative company harnesses new technology to produce a unique product that millions of consumers find irresistible. Consumed with publicly-lauded and sky-rocketing success, the once innovative teams of product developers and marketing gurus stand-by and observe as a competitor passes them by, and steals their lunch, thunder...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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