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brand Value
Image Credit: Jo Panuwat D / Shutterstock.com Entrepreneurs are, by nature, an optimistic lot. It is a required trait if endless obstructions and road blocks are to be overcome and success is to be achieved. No matter how comprehensive the planning, change lies just around the corner. The entrepreneur’s journey is always an exhausting one;...
Image Credit: Blue Planet Studio / Shutterstock.com The digital technology revolution of the past decade has produced significant disruption of established methods of just about everything business. The dynamics of consumer/marketer relationships have discarded traditional approaches of once basic marketing think. In the pre-ecommerce era, brands were built through creative advertising campaigns that presupposed the...
Establishing a brand strategy focused on connecting to potential consumers is certainly nothing new. The very basis for the science of marketing is creating and communicating messages that resonate with potential customers in such a way that they are motivated to make a purchasing decision, one that favors your company’s offerings over a competitor. Eons...
Graphic Design Trends
Image credit: REDPIXEL.PL / Shutterstock.com The results of a recent survey by Tyton Media is stressing the importance of website designin how customers perceive a brand. The survey indicated that 48 percent of people name website design as the biggest indicator of a company’s credibility. Website users are more likely to trust, remember, andconnect with the […]
Believe it or not, we have once again come full circle on another year. Marketing prognosticators are polishing their crystal balls of future things to come and declaring how technology will revolutionize our channels of communication with consumers in 2019.  Last year’s predicted trends are being measured against reality, and the process is becoming akin...
Launched in 2010, Instagram continues to grow at a remarkable pace. Just a little more than 7 years of age, the visual social media platform has surpassed 800 million monthly users and is not only attracting individual social conversations but is proving its worthiness to marketers looking to grow their brand’s awareness and showcase its...
With the media reporting only the most impactful breaches of internet security, it would be tempting to believe that the once prevalent and public attacks on small to mid-sized companies’ websites was diminishing in scope and frequency. While many companies have learned a great deal about securing their digital connection to the world, the threat...
Unlike the biggest shopping season of the year, the second busiest doesn’t enjoy the same prominence or experience the same anticipation from consumers, unless of course you are a summertime-weary parent. Back to school shopping is the second largest selling opportunity for retailers and it is expected to generate more than $82.8 billion is sales...
Much has been said about Millennials, their character traits, work ethic, shopping habits, methods of communication and just about any other imaginable fundamental behavior, and not all the comments have been positive or flattering. The millennial generation usually identifies those born between 1981 and 1996. Arriving in the era of massive technological advances, they have...
  Are you feeling a little blue? Or perhaps you are feeling you’re in the pink? Color is frequently associated with our moods and how we feel about a topic of discussion or to elaborate on the day’s experiences. While many of these associations can be explained through personal preference, learned behavior or a result...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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