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brand loyalty
Image Credit: Rawpixel.com / Shutterstock.com Purpose-driven marketing campaigns have been in vogue with marketers for years and justly so. Surveys have consistently shown that support for the health of the environment, equal access and equal rights are issues that gain favor from the vast majority of consumers. The next generations, those coming after the Baby...
Image Credit: Supavadee butradee / Shutterstock.com As marketers we often fret about making costly mistakes that reflect poorly on our organization or clients. Promoting or running a campaign that fails to make a connection with its target audience, or designing a marketing strategy that fails to launch, can be expensive and embarrassing. With all the...
For nearly 50 years, children and adults alike have enjoyed the wondrous and whimsical tale of Charlie and the Chocolate Factory. Chocolate is one special type of product with which many consumers have a true lifelong relationship. For most, trying a new chocolate isn’t a huge risk. Consumers are generally open to eating a piece...
How far would you go for the perfect cup of coffee? There is seemingly no limit to the United States’ torrid love affair with coffee. Like many other consumer mediums, tastes for the ‘other black gold’ have gone through drastic changes in the last 100 years, evolving from the military grade canned coffee that is...
The focus for most marketers is on social, mobile, and all things technology in an attempt to capture market share and provide measurable return on investment. In an effort to be better, faster, and constant, marketers must leverage the most influential crowd that continues to gain power over marketers and brands alike. This paradigm shift...
Social media platforms have been flooded with tweets, status updates, images, and videos tagged or associated with the #Occupy movement.  A majority of the content is harmless, but in recent days attention is being drawn to seriously provocative or incriminating content against one or both sides. Protesters and authorities operate aware that their actions are...
The most successful craft breweries in America produce incredibly varied offerings, are largely regionalized in different corners of the country, and depend largely on word of mouth for marketing beer to new drinkers. These are big challenges, but in a market that shows substantial growth, breweries are reaching target audiences not through the beer, but through...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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