Tag

Authenticity
Image credit: Lightspring/Shutterstock.com Niche markets are quickly becoming popular opportunities for small to mid-sized companies looking to survive among large businesses. Specialized markets are not new. They have always had a place in the larger and broad-based markets that volume business models have historically been willing to overlook. Often considered too small to generate the...
Image credit: Kaspars Grinvalds / Shutterstock.com Influencer marketing, the technological equivalent to traditional word of mouth advertising, involves promoting products and services by celebrities and individuals who have influence over consumers’ purchase decisions. This influence typically comes from the actors’ expertise, popularity, or reputation. Consumers respond because they feel an affinity to the influencer and find them...
Image credit NicoElNino / Shutterstock.com According to Gartner’s ”CMO Spend Survey 2018-2019,” Chief Marketing Officers(CMOs) are moving to spend more on technology in 2019 than on staffing. Marketing technology (martech) this coming year will experience a seven percent increase over 2018 with staff costs declining from 27 percent to 23 percent. The moveaway from human...
Image credit: paulaphoto / Shutterstock.com According to Am Golhar, founder of Abstract PR, there are an estimated 1.5 million influencers in the digital communication world, and approximately 71% of Generation Z’s digital users have a close relationship with at least one influencer. With Instagram leading the influencer journey, many marketers are lamenting the importance of increasing marketing...
“The old adage that content is king has gone by the wayside, because everything is content,” said Daniel K. Lobring, vice president of marketing communications at rEvolution. “Competition for mindshare means that brands and others who deploy content marketing have to be smarter.” The days of pulling in consumers with mindless product platitudes may be...
Much has been written and said about the importance of remaining true to who you are and being consistent in acting synchronously with your core values. Consistency, whether applied to personal behavior or your business can be the most challenging of the fundamentals of behavior or business management. In the face of pressure to grow...
Pop star Beyoncé caused a bit of a stir when she was alleged to have lip synched ‘The Star Spangled Banner’ at the Presidential Inauguration ceremonies on Monday, January 21. Just 13 days later, she found herself on one of the world’s biggest stages at the Pepsi Super Bowl XLVII Halftime Show, making a resonating...
(Read previous entries about Days 1 and 2: Day 1, Day 2 ) The final day of Necker Cup was an explosion. After the tennis matches were complete and the Necker Cup was awarded, the tennis players and business leaders shared an unforgettable evening of charity and celebration. During the live auction at dinner, the...
(Read about Day 1’s events here.) As we waited for the iSpeed to arrive on day 2, a group of us recapped the previous day’s events, commenting on the how incredible we found the island, the people, and the experience.  Ahead of us was an exciting day of match play followed by a Virgin Unite Leadership Retreat...
As a CEO and entrepreneur, I look to great leaders for inspiration and guidance as I mitigate challenges or validate my own business strategies. Sir Richard Branson has long since been one of those leaders known for his incredible business prowess, his contributions to entrepreneurs across the globe, and his commitment to conversation and charity. I have...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

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