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atlanta business
Say email marketing or monthly newsletter and some descriptive phases, many not admiring, come to mind. Digital marketing has revolutionized communications both personal and commercial, delivering marketers the ability to directly reach into the lives of millions of potential customers and clients with mind-blowing speed and automated targeted placement. Suddenly broadcasting a message right into...
The concern of marketers about the effectiveness and real value of all the money and energy spent on advertising has been going on for centuries. The earliest of purveyors of commerce wrung their hands over what portion of advertising spend was being unheard. Little in the way of easy and accurate measurement existed and the...
In the days before digital technology and the myriad of social media outlets, one of marketers’ most effective pathways to brand recognition and acceptance was through word of mouth advertising. Consumers have always sought the opinions and advice of those within a social community before deciding to spend money on a product or service that...
Years ago, much of the Tech industry’s efforts focused on developing packaged software for business applications purchased by copy, or multiple license copies, and installed on organizations’ in-house computer systems. The process of upgrading to newer versions and updating in-house systems proved to be a disruptive process, fraught with frequent costs associated with the purchase...
Perhaps one of the most used but underutilized terms in business is strategy. Add to the word planning, and the phrase tops the chart of importance in business success. It seems so simple and is unarguably a truly great example of common sense. Knowing where you want to go, mapping out a route and preparing...
Sales automation is fast becoming a critical need in today’s hyper-competitive business environment. The process of managing sales efforts has long been fraught with challenges. Identifying premium sales targets, making a meaningful connection with the individuals who yield the most significant buying influence, presenting the pitch and closing the sale has always been a time-consuming...
Much has been experienced and touted about how technology has disrupted, in a positive way, the flow of information between marketers and customers. The impact digital media has had on the speed and ease of making connections has revolutionized the entire process of marketing. The “old school” social interactions once thought to be critical to...
With the introduction of a multitude of auto purchase apps and creative alternative marketing channels, traditional auto seller marketing strategies and tactics are quickly being impacted as fees continue to rise and margins decrease.  The art and science of managing used car inventory off the lot is seemingly more complex.  The automotive industry is set...
At the beginning of each year something unique occurs in the advertising world. In an era where viewers use the latest technology to block and avoid most commercials, even the most avoidant advertisement public turns in anticipation to the Super Bowl, not just for the football but for the game’s commercials. While the action on...
With the price of a 30-second Super Bowl advertisement consistently on the rise, advertising for the Super Bowl has never been an easy decision for marketers. The decision has been complicated in recent years by the political and social protests that appear to have the NFL viewer interests showing a downward trend. Add the serious...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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