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SuperBowl VIII
Image credit: Syda Productions / Shutterstock.com It may not be as bad as finding an empty vault in Al Capone’s basement but the LIII Super Bowl Game certainly failed to deliver on the anticipated excitement, either for the fans watching the game or the advertisers who spent a large share of their annual marketing budget to...
For marketers it seemed like a gift from the technology gods. Digital marketing, the limitless opportunity to reach out and connect with infinite numbers of potential customers and grab their undivided attention to your messages where they live, shop, walk, play or relax. Never having to worry about printed media’s shelf life, missed delivered copies...
It appears that in an effort to discover success in a made for television series, producers, writers and TV moguls of three major entertainment networks are reaching into the past and the vast library of fairytale literature to find another answer to capturing viewer ratings, an absolute fundamental in a networks ability to establish profitable...
Carving up the marketplace into individualized bites is nothing new and experienced marketers will be quick to advance the benefits of niche marketing to selling everything from grapes to baby grand pianos.  It is a successful strategy often employed by internet dating sites where lonely hearts can find companionship with other lonely hearts from across...
I have something really important to tell you about.  Do you have six seconds? It seems that the ever shrinking video and sound bite has now been reduced to a mere six seconds, so choose your words and images carefully if you want to impart a message to another through this media.  Vine, a mobile...
The latest phenomenon to hit reality TV is, thankfully, something a bit more substantial than Jersey Shore. MTV’s Catfish follows people who have dated on the internet, but never met in real life. The term ‘catfish’ refers to one or both of the parties creating a false persona online, pretending to be someone they are...
Welcome to Junction’s Book Nook. At Junction, we dedicate a significant amount of time educating ourselves on the complexities of the business and marketing ecosystem. We would like to share insights from some of the pages of the books we are reading. As part of my New Year’s resolution to put down the technology and...
Hop in the time machine and travel back 20 years to the period leading up to the Dot-com boom. As we moved towards the late 90’s, opportunities for innovation and reinvention on the web seemed limitless. The business world was suddenly and drastically altered by changes in the technological landscape. Innovation was king as skepticism...
With the London Olympic Games in full swing, the attention of media audiences in the United States is intently focused on watching the athletes representing our nation compete at the pinnacle of their respective sports. The US has historically been extremely successful at both the Summer and Winter Games, winning more than twice as many...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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