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Trends, Insights, and Perspectives
Image Credit: Rawpixel.com / Shutterstock.com Purpose-driven marketing campaigns have been in vogue with marketers for years and justly so. Surveys have consistently shown that support for the health of the environment, equal access and equal rights are issues that gain favor from the vast majority of consumers. The next generations, those coming after the Baby Boomers, have consistently shown a...
All business is about building relationships and connecting with consumers who are looking for a solution to a want or need, but the financial services industry is perhaps where a personal touch is most critical to long-term success. Implementing a marketing process to establish brand awareness, initiate customer engagement, and establish a lasting culture of trust between advisor and client...
Image Credit: Konstantin Chagin / Shutterstock.com Website Content Accessibility Guidelines (WCAG) is a set of standards for online and mobile content developed by technology and accessibility experts to fully address consumers with accessibility issues. Repeated court rulings have extended the Americans with Disabilities Act of 1990 (ADA) to not only cover a business’s physical locations but also internet and mobile...
The newest contender in the social media app scene has been getting significant notice among established players in the field. TikTok is sweeping the internet with its user-made, 15-second short videos, capturing a mostly young audience, the majority of which are between the ages of 13 and 24. With a reported one billion active users worldwide, the Chinese-owned company (ByteDance)...
Image Credit:  Titima Ongkantong / Shutterstock.com The California Consumer Privacy Act (CCPA), which has been in place since January 2020, is now being enforced. As of July 1, California Attorney General Xavier Becerra has promised strict enforcement from day one. California has become the first state in the Union to implement controls on companies’ consumer data handling practices. Modeled after...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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