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Trends, Insights, and Perspectives
Image Credit: NicoElNino / Shutterstock.com In its earliest origins, sustainable marketing strategies focused almost entirely on environmental issues. Doomsday in tone, content promoted brands’ sensitivity to fuel savings, green issues such as worldwide forest depletion, fossil fuel evils and broader concerns for global warming. The descriptive social content usually resonated from a “the sky is falling” diatribe that many consumers...
Image Credit: Monkey Business images / Shutterstock.com Since the very first YouTube video was uploaded in 2005, the digital video medium has revolutionized communications and spawned a new frontier for marketers to make important and focused connections with consumers. Today, nearly 300 hours of video is posted on YouTube every minute. Nearly 5 billion videos are viewed each day and...
Connected packaging is nothing new. For decades manufacturers have packaged their various products with identifier markings on each container label to interact with scanners and readers. Bar codes have had a significant impact on manufacturing and distribution processes, generating handling efficiencies and product tracking from creation to the sale to the end user. Bar coding has resulted in a significant...
It was a period in history that would produce lasting changes in American society. The beginning and end of the race to the moon, social and political upheaval that would redefine long established cultural norms, a divisive, unpopular war and the coming of a great and historic period of economic revival. Much of what was produced in this era would...
Image Credit: janews / Shutterstock.com It wasn’t that long ago when it was widely thought that marketing and advertising among medical services providers was unsavory and unprofessional. There was a sense that providing healthcare services was almost altruistic and that patients should be thankful for those who were present to accommodate their medical needs. Patients just wanted to feel better...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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