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Trends, Insights, and Perspectives
Many commonly used and universally experienced phrases are being used to describe the newest app phenom. Regardless of the language, except for some permitted alterations due to translation, sayings like: “being in the right place at the right time”; “for those who persist long enough good things will come”; ”build something better and the world will beat a path to...
Image Credit: Supavadee butradee / Shutterstock.com As marketers we often fret about making costly mistakes that reflect poorly on our organization or clients. Promoting or running a campaign that fails to make a connection with its target audience, or designing a marketing strategy that fails to launch, can be expensive and embarrassing. With all the marketing data on demographics, generational...
Taking pot-shots at an adversary is a tactic that many find difficult to pass up. In business, it has been a longstanding edict that attempting to use a competitor’s brand against them often results in an unanticipated response. More often than not, talking bad about the competition results in consumers wondering why you don’t have anything good to say about...
Image Credit: foxaon1987 / Shutterstock.com The worldwide financial services market is expected to reach $26521.67 billion by 2022 according to the newly completed “Financial Services Global Market Report 2020”. The report was prepared by  The Business Research Company, a market research and intelligence company. Financial services include activities such as lending, investment management, insurance, brokerages, payments, and fund transfer services....
Image Credit: Krasovski Dmitri / Shutterstock.com It really shouldn’t be that much of a surprise.  Consumers are well known for liking variety, and choice has become synonymous with every new or reworked product in the marketplace. The demand for more choices and more flavors of just about everything has marketers scrambling to meet the wants, needs, and motivations of consumers....
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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