Pages from Our Notebook

Trends, Insights, and Perspectives
Image Credit: Voin_Sveta / Shutterstock.com It’s a phenomenon that began in the summer of 2014 and became known as one of the most successful fundraising campaigns in social media history. Former Boston College baseball player Pete Frates, who had been living with amyotrophic lateral sclerosis (ALS) since 2012, is credited with launching the phenomenon where supporters pour buckets of ice...
Image Credit: Andrea Danti / Shutterstock.com Planning a proper SaaS marketing strategy is very important for a business that isn’t selling a physical product. A SaaS business needs to be consistently generating quality leads, capturing contact information, engaging the audience with authentic content, and encouraging them to take action. In the crowded SaaS arena, standing out requires an effective strategy...
Image Credit: stoatphoto / Shutterstock.com It’s another one of those debates that never seems to be resolved. Is marketing and advertising an investment or an expense? The accountants will tell you that it is most certainly an expense, but if spent skillfully and efficiently, it is an expense that can produce added revenue, increase market share, and build valuable brand...
Image Credit: Immersion Imagery / Shutterstock.com Recessions are a part of the normal business cycle. The up and down reactions to changes in the performance of commercial markets are generally supported by consumer attitudes and emotions. While many professional economic prognosticators are willing to bring out expert crystal balls to espouse opinions on when a change will occur or how...
Image Credit: Alexander Supertramp / Shutterstock.com Making customers a priority by providing quality service, products, and a desirable shopping experience is a marketing strategy that will survive even the most dynamic and disrupted environment. It will lead to customer retention, particularly in a trembling economy where consumers can be expected to be more deliberate in how and why they make...
1 2 3 138

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

Recent Works