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Strategy
It was hard to miss the 4-page spread in The New York Times celebrating IBM’s 100th anniversary.  Ranked by Forbes as the 31st largest company in the world, IBM proves its staying power despite the loss of its founder, Thomas J. Watson, Sr. The company operates on  the principle that a business’ long term success...
 ATLANTA, GA: November 18, 2010 – Junction Creative Solutions (Junction) participated in the “Ask the Experts Round-Table Discussion” hosted by StartUpChicks, a non-profit organization focused on connecting and inspiring entrepreneurial women.  Experts shared key insights from business planning to exit strategy with women business owners in the Atlanta region. “We wanted to provide an opportunity...
ATLANTA, GA: October 28, 2010 — Motion Stability, a leading physical therapy and rehabilitation center headquartered in Atlanta, GA, introduces a new brand strategy and website.  Motion Stability, a practice committed to excellence, offers a user-friendly online experience to educate and inform patients. “We stress the importance of our multi-dimensional approach for evaluating and treating pain...
As strange as it may sound, it makes perfect sense. What do all successful businesses have in common?  They execute and they deliver. Yet, it’s easy to get bogged down in the day to day tasks, losing sight of the bigger picture.  Consistency in execution is the bullet proof vest that is going to keep your...
We see the statistics. We hear the industry buzz. Yet, many of us fail to harness the power of social media to be contextual and relevant to target consumers. What are you waiting for? Build your own country.
As companies explore marketing solutions designed to create awareness, build influence, and ultimately generate revenue, it’s incredibly challenging to create a truly “comprehensive” marketing strategy.   What does “comprehensive” mean? It’s more than just one solution, one tactic, and one person’s idea.  It’s about many solutions such as: Twitter, a blog, a press room, LinkedIn, affiliate...
As the marketing world evolves, it’s often the case that creative motivations take precedence over what customers actually want and expect. Listen to your customer. Accept that it’s more about them than you.
Thoughts on strategy from SXSW: http://webworkerdaily.com/2010/03/17/its-the-social-media-strategy-struggle/
Developing a strategy, whether enterprise wide or at the functional level, is a daunting task for any company.  Here’s a high-level check list to get start the conversation. What is the vision? What is the overarching strategy and tactics for executing this vision? What resources are required to execute on the strategy? Define milestones. Who...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

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