Category

Strategy
Image Credit: Andrea Danti / Shutterstock.com Planning a proper SaaS marketing strategy is very important for a business that isn’t selling a physical product. A SaaS business needs to be consistently generating quality leads, capturing contact information, engaging the audience with authentic content, and encouraging them to take action. In the crowded SaaS arena, standing...
Image Credit: stoatphoto / Shutterstock.com It’s another one of those debates that never seems to be resolved. Is marketing and advertising an investment or an expense? The accountants will tell you that it is most certainly an expense, but if spent skillfully and efficiently, it is an expense that can produce added revenue, increase market...
Image Credit: Immersion Imagery / Shutterstock.com Recessions are a part of the normal business cycle. The up and down reactions to changes in the performance of commercial markets are generally supported by consumer attitudes and emotions. While many professional economic prognosticators are willing to bring out expert crystal balls to espouse opinions on when a...
Image Credit: Alexander Supertramp / Shutterstock.com Making customers a priority by providing quality service, products, and a desirable shopping experience is a marketing strategy that will survive even the most dynamic and disrupted environment. It will lead to customer retention, particularly in a trembling economy where consumers can be expected to be more deliberate in...
Image Credit: marekuliasz / Shutterstock.com Digital technology has drastically changed the way businesses operate today, and the impact of digital marketing is ever-increasing. As competition increases and digital channels become ever more crowded, just being on the internet with a website isn’t enough to get noticed, drive discovery, connect with loyal followers, and build a...
Image Credit: lumen-digital / Shutterstock.com Ask any analyst about how industry players are doing during the COVID-19 pandemic, and the answer will most likely have familiar overtones across all of industry. Let’s face it, unless the business name is Walmart, Target, Amazon, or some other deemed essential business, the pandemic and our country’s response to...
Image Credit: Rawpixel.com / Shutterstock.com Purpose-driven marketing campaigns have been in vogue with marketers for years and justly so. Surveys have consistently shown that support for the health of the environment, equal access and equal rights are issues that gain favor from the vast majority of consumers. The next generations, those coming after the Baby...
All business is about building relationships and connecting with consumers who are looking for a solution to a want or need, but the financial services industry is perhaps where a personal touch is most critical to long-term success. Implementing a marketing process to establish brand awareness, initiate customer engagement, and establish a lasting culture of...
Image Credit: TMLsPhotoG / Shutterstock.com As more businesses begin to open around the world, the focus of debate is shifting from the COVID-19 pandemic’s damaging effects on commerce to how global economies will recover from nearly universal devastation across the full industry spectrum. Experts who are experienced and accustomed to predicting economic recoveries are challenged...
Image Credit: Rawpixel.com / Shutterstock.com The pandemic of 2020 continues to attract victims and turn their lives upside down. For the millions who have lost jobs and the thousands of entrepreneurs who have experienced the loss of a lifelong dream, it is hard to believe that there are those who espouse that now, amidst all...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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