Category

Social Media
Image credit: Syda Productions/Shutterstock   Location-based marketing provides advertisers the ability to connect with consumers through their mobile devices based on location. While the technology and the marketing practice is not new, the practice of location-based marketing has, until now, been tempered by concerns over personal data collection and sharing. Consumers who receive ad messages...
Image credit: everything possible/Shutterstock.com Starting a business is the dream of many. The vision of creating an environment where unrestrained creativity, innovation, and personal opportunity abounds is too much for hundreds of thousands of dreamers to resist each year. It is estimated that by 2020, 27 million Americans will leave the workforce every year to...
Image credit: Satori Studios/Shutterstock.com Flashy introductions touting world shattering, high-tech, gee whiz, holy cow demonstrations of almost magical performance have been the typical approach of Apple when revealing their newest products. The flash of the reveal has consistently been trumped only by loyal consumers’ responses. The recent introduction of Apple’s foray into the financial services...
Rawpixel.com/Shutterstock.com Once the relatively sole purview of magazines, cable TV and book of the month clubs, subscription business models are now popping up all over. Software, once purchased and installed on one computer at a time and repurchased when a new version became available, is quickly being replaced by monthly subscriptions. Ownership of the product...
Image credit: Rawpixel.com/Shutterstock.com With more than half of the world’s population now using social media platforms to communicate, marketing via these platforms is no longer optional for brands looking to expand their reach. Ninety-five percent of adults between the ages of 18 and 34 years of age are most likely to follow brands via one...
Image credit: Lightspring/Shutterstock.com Niche markets are quickly becoming popular opportunities for small to mid-sized companies looking to survive among large businesses. Specialized markets are not new. They have always had a place in the larger and broad-based markets that volume business models have historically been willing to overlook. Often considered too small to generate the...
Image credit: Kaspars Grinvalds / Shutterstock.com Influencer marketing, the technological equivalent to traditional word of mouth advertising, involves promoting products and services by celebrities and individuals who have influence over consumers’ purchase decisions. This influence typically comes from the actors’ expertise, popularity, or reputation. Consumers respond because they feel an affinity to the influencer and find them...
Image credit: Rawstock.com/Shutterstock.com Grouping an entire generation of people into a single marketing segment has its pitfalls. Not every member of any group or demographic segment can be expected to see the world from an identical perspective and follow a single behavioral pattern. However, generational differences and behaviors are influenced by disruptive events. The Great Depression and...
March Madness Image
Image credit: Al Sermeno Photography/Shutterstock.com Unlike 2018, the big NCAA 2019 basketball tournament event is not burdened with the pressure of battling clean-up. March Madness 2019 is predicted to set a new record of $1.36 billion in advertising spend, continuing an upward tradition since 2013. The NCAA Men’s Division I Final Four will be hosted by the city […]
Advertising Image
Once it was enough just to be careful where you placed the company logo or how you stated an advertising message. It was fairly simple. Prudence dictated that the company’s persona should not appear in a publication or in a position where accompanying content would cast a negative light on the brand. Certain publications were...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

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