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Practices
Image Credit: Andrea Danti / Shutterstock.com Planning a proper SaaS marketing strategy is very important for a business that isn’t selling a physical product. A SaaS business needs to be consistently generating quality leads, capturing contact information, engaging the audience with authentic content, and encouraging them to take action. In the crowded SaaS arena, standing...
Image Credit: Immersion Imagery / Shutterstock.com Recessions are a part of the normal business cycle. The up and down reactions to changes in the performance of commercial markets are generally supported by consumer attitudes and emotions. While many professional economic prognosticators are willing to bring out expert crystal balls to espouse opinions on when a...
Image Credit: Alexander Supertramp / Shutterstock.com Making customers a priority by providing quality service, products, and a desirable shopping experience is a marketing strategy that will survive even the most dynamic and disrupted environment. It will lead to customer retention, particularly in a trembling economy where consumers can be expected to be more deliberate in...
Image Credit: marekuliasz / Shutterstock.com Digital technology has drastically changed the way businesses operate today, and the impact of digital marketing is ever-increasing. As competition increases and digital channels become ever more crowded, just being on the internet with a website isn’t enough to get noticed, drive discovery, connect with loyal followers, and build a...
Image Credit: matkub2499 / Shutterstock.com It’s one of the most resilient “bird-in-hand/two-in-bush” arguments. What is the most valuable business marketing approach; customer retention or customer acquisition? It seems like it may be a trick question in that most believe that the only obviously correct answer is that both are equally important. There may have been...
Image Credit: KieferPix / Shutterstock.com Staying focused on objectives and motivating your associates is always a challenge for businesses. In the best of times developing and maintaining a culture of individual ownership and responsibility is an ongoing effort that can often be sidetracked by daily interventions of “Murphy’s Law”. Motivation derailment occurs when normal processes...
Image Credit: tomertu / Shutterstock.com Certain elements in the life of marketers are as consistent and dependable as the dawn that rises in the east each day and Christmas shopping seasons that begin in earnest the day after thanksgiving. True, some deviation from one specific day to another does exist depending on the geography and...
Image Credit: Konstantin Chagin / Shutterstock.com Website Content Accessibility Guidelines (WCAG) is a set of standards for online and mobile content developed by technology and accessibility experts to fully address consumers with accessibility issues. Repeated court rulings have extended the Americans with Disabilities Act of 1990 (ADA) to not only cover a business’s physical locations...
The newest contender in the social media app scene has been getting significant notice among established players in the field. TikTok is sweeping the internet with its user-made, 15-second short videos, capturing a mostly young audience, the majority of which are between the ages of 13 and 24. With a reported one billion active users...
Image Credit:  Titima Ongkantong / Shutterstock.com The California Consumer Privacy Act (CCPA), which has been in place since January 2020, is now being enforced. As of July 1, California Attorney General Xavier Becerra has promised strict enforcement from day one. California has become the first state in the Union to implement controls on companies’ consumer...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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