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Practices
Summer vacations are winding down as the dawn of each day comes a little later and daylight dims a bit earlier in the sky. And with these absolute certainties comes the time when children and adolescents prepare to make their way back to school. While each locale initiates the migration at different days and weeks,...
Image Credit: Dusit / Shutterstock.com One long established philosophy in business has been, “You can almost never save your way to profitability.” For decades, the edict assured that marketing and advertising efforts were the last disciplines to receive the axe when the time came to make the inevitable cuts to expenses in order to maximize...
The marketers who are old enough to remember the time when one nearly universal marketing taboo was to mix politics or religion with business for fear of insulting some portion of a customer population may be struggling to understand the strategic objectives of some major brands who are flaunting the once well-established and practiced edict....
Image Credit: Aysezgicmeli / Shutterstock.com Circumventing the traditional manufacturer to wholesaler; wholesaler to retailer; retailer to consumer distribution model and going directly to the consumer isn’t new for many brands, particularly for those for which telling the brand story and customer service are key factors in making the sale and building customer retention and loyalty. ...
Image Credit: Rawpixel.com / Shutterstock.com Focus groups, an open discussion involving a specific number of participants, have been utilized for nearly a century to predict the reactions a greater population. First utilized during WWII to measure the effectiveness of the war’s propaganda efforts, focus group surveying techniques have become a staple in the world of...
Image credit: Jeramey Lende / Shutterstock.com As a youngster it was a concept that brought glee to the hearts of many a child. Christmas in July! What a great idea. The very thought of having another bite of the gift-receiving apple five months early was an idea that seemed too good to be true. And...
Establishing a brand strategy focused on connecting to potential consumers is certainly nothing new. The very basis for the science of marketing is creating and communicating messages that resonate with potential customers in such a way that they are motivated to make a purchasing decision, one that favors your company’s offerings over a competitor. Eons...
Image Credit: garagestock / Shutterstock.com Everybody loves a good story, and that thought is not just a popular line of prose. It’s a truth based in science. A group of Princeton University neuroscientists have found that stories activate sensory centers in our brains. “Communication is a shared activity resulting in a transfer of information across...
Image credit: VGstockstudio/Shutterstock.com It’s one of those announcements that can easily be missed if you don’t have a better than average understanding of the technical aspects of how your website works. In the dynamic world of digital marketing, rapid changes to how customers receive and respond to marketers’ messages come and go on a seemingly...
Image credit: Zilkovec/Shutterstock.com We’re all accustomed to playing a game by a set of rules designed to establish an order of fairness. Each player follows a common set of regulations to ensure inclusion of all who share the field of participation. Being a champion in any community endeavor mandates that the actions taken to achieve...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

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