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Lessons from the CEO
Image Credit: jamesteohart / Shutterstock.com Economic recession and downturns in business fortunes are nothing new or unusual. In fact, economic recessions occur with some regularity over time, usually every 8-10 years. Each is an historic ebb and flow of good times, not so good times and just plain terrible times. The art of predicting the...
Image Credit: Jacob Lund / Shutterstock.com The imposition of COVID-19 on the world’s population is having devastating effects on the health and well being of populations in more than 182 countries. With global economies placed in quarantine, the impact of the virus is being felt by everyone, not only those who have suffered the physical...
Image Credit: foxaon1987 / Shutterstock.com The worldwide financial services market is expected to reach $26521.67 billion by 2022 according to the newly completed “Financial Services Global Market Report 2020”. The report was prepared by  The Business Research Company, a market research and intelligence company. Financial services include activities such as lending, investment management, insurance, brokerages,...
Image Credit: Blue Planet Studio / Shutterstock.com The digital technology revolution of the past decade has produced significant disruption of established methods of just about everything business. The dynamics of consumer/marketer relationships have discarded traditional approaches of once basic marketing think. In the pre-ecommerce era, brands were built through creative advertising campaigns that presupposed the...
Image Credit: NicoElNino / Shutterstock.com In its earliest origins, sustainable marketing strategies focused almost entirely on environmental issues. Doomsday in tone, content promoted brands’ sensitivity to fuel savings, green issues such as worldwide forest depletion, fossil fuel evils and broader concerns for global warming. The descriptive social content usually resonated from a “the sky is...
Junction Creative Launches New Online Experience Ask any successful company the secret to success. Most will speak of the importance of remaining relevant in a competitive environment over time. To achieve viability and longevity requires specific attention to the dynamics of an industry, particularly one with a flawlessly executed successful strategy that blends emotion and...
Establishing a brand strategy focused on connecting to potential consumers is certainly nothing new. The very basis for the science of marketing is creating and communicating messages that resonate with potential customers in such a way that they are motivated to make a purchasing decision, one that favors your company’s offerings over a competitor. Eons...
Image Credit: garagestock / Shutterstock.com Everybody loves a good story, and that thought is not just a popular line of prose. It’s a truth based in science. A group of Princeton University neuroscientists have found that stories activate sensory centers in our brains. “Communication is a shared activity resulting in a transfer of information across...
Image credit: VGstockstudio/Shutterstock.com It’s one of those announcements that can easily be missed if you don’t have a better than average understanding of the technical aspects of how your website works. In the dynamic world of digital marketing, rapid changes to how customers receive and respond to marketers’ messages come and go on a seemingly...
Image credit: Zilkovec/Shutterstock.com We’re all accustomed to playing a game by a set of rules designed to establish an order of fairness. Each player follows a common set of regulations to ensure inclusion of all who share the field of participation. Being a champion in any community endeavor mandates that the actions taken to achieve...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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