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Advertising
Summer vacations are winding down as the dawn of each day comes a little later and daylight dims a bit earlier in the sky. And with these absolute certainties comes the time when children and adolescents prepare to make their way back to school. While each locale initiates the migration at different days and weeks,...
Image Credit: G-Stock Studio / Shutterstock.com Every year at the close of the summer vacation season, millions of students are preparing to head off to a new academic year at colleges all across the country. Whether college bound or back to high school, total combined shopping expenditures for 2019 is expected to top $80.7 billion....
The marketers who are old enough to remember the time when one nearly universal marketing taboo was to mix politics or religion with business for fear of insulting some portion of a customer population may be struggling to understand the strategic objectives of some major brands who are flaunting the once well-established and practiced edict....
Image Credit: sdecoret / Shutterstock.com At first it seemed to be an amazing opportunity for small to mid-sized businesses to participate in the game of international commerce, a game that was historically off-limits to businesses that lacked the worldly expertise and operational scope necessary to be capable of playing in the global league. The advent...
Image credit: Jeramey Lende / Shutterstock.com As a youngster it was a concept that brought glee to the hearts of many a child. Christmas in July! What a great idea. The very thought of having another bite of the gift-receiving apple five months early was an idea that seemed too good to be true. And...
Establishing a brand strategy focused on connecting to potential consumers is certainly nothing new. The very basis for the science of marketing is creating and communicating messages that resonate with potential customers in such a way that they are motivated to make a purchasing decision, one that favors your company’s offerings over a competitor. Eons...
Image Credit: garagestock / Shutterstock.com Everybody loves a good story, and that thought is not just a popular line of prose. It’s a truth based in science. A group of Princeton University neuroscientists have found that stories activate sensory centers in our brains. “Communication is a shared activity resulting in a transfer of information across...
Image credit: VGstockstudio/Shutterstock.com It’s one of those announcements that can easily be missed if you don’t have a better than average understanding of the technical aspects of how your website works. In the dynamic world of digital marketing, rapid changes to how customers receive and respond to marketers’ messages come and go on a seemingly...
Image credit: Zilkovec/Shutterstock.com We’re all accustomed to playing a game by a set of rules designed to establish an order of fairness. Each player follows a common set of regulations to ensure inclusion of all who share the field of participation. Being a champion in any community endeavor mandates that the actions taken to achieve...
Image credit: Rawpixel.com/Shutterstock.com Founded in the earliest years of our newest century, LinkedIn has become the largest business-focused online social network boasting more than 610 million members and users. LinkedIn is the most-used social media platform amongst Fortune 500 companies. Initially used has a contact source for job providers and employment seekers, LinkedIn has become...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

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