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Advertising
Image Credit: stoatphoto / Shutterstock.com It’s another one of those debates that never seems to be resolved. Is marketing and advertising an investment or an expense? The accountants will tell you that it is most certainly an expense, but if spent skillfully and efficiently, it is an expense that can produce added revenue, increase market...
Image Credit: Immersion Imagery / Shutterstock.com Recessions are a part of the normal business cycle. The up and down reactions to changes in the performance of commercial markets are generally supported by consumer attitudes and emotions. While many professional economic prognosticators are willing to bring out expert crystal balls to espouse opinions on when a...
Image Credit: tomertu / Shutterstock.com Certain elements in the life of marketers are as consistent and dependable as the dawn that rises in the east each day and Christmas shopping seasons that begin in earnest the day after thanksgiving. True, some deviation from one specific day to another does exist depending on the geography and...
The newest contender in the social media app scene has been getting significant notice among established players in the field. TikTok is sweeping the internet with its user-made, 15-second short videos, capturing a mostly young audience, the majority of which are between the ages of 13 and 24. With a reported one billion active users...
Image Credit: Sergey Nivens / Shutterstock.com Junction Creative Solutions (Junction) is one of approximately 200 businesses selected to be a part of We Rule’s small business support list. We Rule was founded in 2015 as a support group for mostly women owned businesses and entrepreneurs seeking support and mentoring in order to establish and grow...
Image Credit: pixinoo / Shutterstock.com Few businesses will openly champion how they benefited from the shelter-in-place orders across America, but video streaming may just be one entertainment industry segment that will quietly relish being in the right place at the right time. Early returns showed that paid subscriptions for streaming TV and video jumped 32%...
Image Credit: Jacob Lund / Shutterstock.com The imposition of COVID-19 on the world’s population is having devastating effects on the health and well being of populations in more than 182 countries. With global economies placed in quarantine, the impact of the virus is being felt by everyone, not only those who have suffered the physical...
Image Credit: Supavadee butradee / Shutterstock.com As marketers we often fret about making costly mistakes that reflect poorly on our organization or clients. Promoting or running a campaign that fails to make a connection with its target audience, or designing a marketing strategy that fails to launch, can be expensive and embarrassing. With all the...
Taking pot-shots at an adversary is a tactic that many find difficult to pass up. In business, it has been a longstanding edict that attempting to use a competitor’s brand against them often results in an unanticipated response. More often than not, talking bad about the competition results in consumers wondering why you don’t have...
Image Credit: foxaon1987 / Shutterstock.com The worldwide financial services market is expected to reach $26521.67 billion by 2022 according to the newly completed “Financial Services Global Market Report 2020”. The report was prepared by  The Business Research Company, a market research and intelligence company. Financial services include activities such as lending, investment management, insurance, brokerages,...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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