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Digital technology has drastically changed the way businesses operate today, and the impact of digital marketing is ever-increasing. As competition increases and digital channels become ever more crowded, just being on the internet with a website isn’t enough to get noticed, drive discovery, connect with loyal followers, and build a trusted brand. In the past there was a focus on off-page search engine optimization (SEO) techniques to boost a website’s search engine rankings and build organic traffic, but off-page practices won’t do much good without on-page SEO fundamentals.
On-page SEO is the process of optimizing various functionalities both on the front-end and back-end of a website. On-page SEO components include content, site architecture, and HTML elements. Implementing a strategy to improve search engine rankings through implementing basic on-page SEO will help search engines better understand a website, drive more traffic, and increase conversions in a crowded and noisy internet. Visible elements like content, images, videos and audio need to be evaluated to ensure they convey the value of your website and business. Conduct keyword research and incorporate those keywords into the content. HTML elements, such as page titles, Headers or body tags, and meta descriptions are equally important. Using specific keywords within the title tag of each page helps search engines understand your website. Structured data, keyword density and website speed are a few non-visible elements that are critical to fully optimize webpages.
With 50% of internet users likely to abandon a page if it takes longer than three seconds to load, slow performing sites lose out to faster competing websites. A mobile-friendly website is critical because more than 50% of the Internet’s traffic comes from mobile devices. The focus should be on making a website more usable and valuable to users and to improve website rankings or visibility in search results on multiple search engines.
At Junction Creative Solutions (Junction), we use powerful storytelling and impactful strategies to drive discovery and conversion in order to connect loyal followers and build a trusted brand. Junction optimizes content pages to boost website rank by strategically optimizing the Header and Title/HTML tags, creating and incorporating meta descriptions, descriptive titles, and alt text to any images utilized on webpages. Specializing in social media management, content generation, PPC management, and on-page SEO optimization, we have the capability to provide a unique business strategy designed to increase sales, visibility, and engagement in a cost-effective way to transform your business.
As we look to the online channel to support business growth whether a B2B or B2C company, an effective strategy will shape projections and provide real-time data and analytics to support future goals and objectives.
To discover more how Junction can help develop and implement an effective and efficient on-page SEO strategy for your business, call 678-686-1125 today.