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April 4, 2019
Image credit: Kaspars Grinvalds / Shutterstock.com Influencer marketing, the technological equivalent to traditional word of mouth advertising, involves promoting products and services by celebrities and individuals who have influence over consumers’ purchase decisions. This influence typically comes from the actors’ expertise, popularity, or reputation. Consumers respond because they feel an affinity to the influencer and find them...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

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