Image credit: mtkang / Shutterstock.com“User Experience or the UX basically compasses all the details of end-users’ interaction with the brand, its products, and its services,” says Don Norman, author of “The Design of Everyday Things.” Getting user experience right is critical to an online retailer’s ability to close the sale. Getting it wrong will result in increased online shopping carts left abandoned. Shopping cart abandonment refers to visitors leaving an online store without purchasing the items in their online carts. Recent studies by Baymard Institute show that 69.89 percent of online shoppers abandon their shopping carts. Online shoppers are accustomed to having thousands of choices from online sellers who are out to satisfy consumers’ increasing desire for convenience. Their expectations of service are fueled by sellers who have made it their mission to reduce the number of abandoned shopping carts. Eliminating even the smallest obstacle to consummating the purchase decision is critical to achieving sales success. Simplicity is a hallmark of any successful user experience. Consumers are by nature impatient. The process of creating and managing a customer profile must be as simple as possible. Managing customer profiles, address and payment details and tracking purchases are all fundamental to a well-formed user experience. Pages should load quickly and correctly across various devices, functionality should be consistent and dependable with little need for consumers to experience utilization problems. Focus functionality on consumers’ expectations and create a journey from research to the implication of purchase that is seamless and personal. A great user experience will build brand loyalty and result in repeat customers eager to make additional purchases. Does your website’s user experience need some enhancements? Contact the web design specialists at Junction Creative Solutions today to learn how we can help you lower your number of abandoned shopping carts.