This week, Junction Creative Solutions (Junction) CEO Julie Gareleck is slated to represent her firm at two important financial marketing industry events in New York City. The Journal of Financial Advertising and Marketing (JFAM) is presenting back-to-back days encouraging the top minds in strategic financial media to share best practices and promote thought leadership.
First gathering at the legendary Le Cirque for a private reception on the evening of March 13th, a panel of senior marketers from influential brands including Vanguard, TD Ameritrade, Citi, and PIMCO will discuss Strategic Customer Connections in Financial Services. Clara Shih, CEO of Hearsay Social and Corporate Board Member of Starbucks, will be on hand to deliver keynote remarks.
Next, on the morning of March 14th, the tenth annual JFAM Live! Financial Marketer’s Conference will bring together leaders from across the financial services marketing industry as The Gramercy Institute, publisher of JFAM, presents findings from an extensive study on ‘Transformative Marketing,’ a significant trend for 2013. The research includes insights culled from a detailed survey and interviews with high-ranking marketers from the world’s leading financial brands.
Featured during this event will be 5 panel discussions covering subjects related to the findings of the Institute’s research. Gareleck will join other experts, including representatives from PricewaterhouseCoopers and Prudential, to talk about crafting customer experiences that strategically speak for the brand in ways compatible with marketing messages. Other panels will tackle topics including internal marketing strategies leveraging employees, the role of innovation and new tools in financial services marketing, and the importance of company culture as financial brands rebuild their reputations.
“These two events will bring together some of the most progressive, plugged-in minds in the financial services marketing world to take a good look at the state of the industry,” says Gareleck. “Continuing this conversation is a key component of knowing where we stand as marketers, and where we should be going next. I am very much looking forward to sharing the stage with some of the industry’s sharpest minds to contribute Junction’s philosophies on how to get more out of marketing in 2013.